2023年小企业状况报告（英）-49页_711kb

VERIZON BUSINESS 4TH ANNUAL STATE OF SMALL BUSINESS SURVEY Summary (August 2023)

Overview

This survey, based on responses from 681 small to midsize business owners and decision makers in industries such as construction, retail, and hospitality, highlights key concerns and adaptations in the business landscape. Conducted between August 10-23, 2023, the findings reflect persistent economic worries, inflation, and operational challenges, with a margin of error of +/- 4 percentage points.

Key Findings

• Economic and Inflation Concerns:

  • Business owners express high concern about the U.S. and global economies (81% very/somewhat concerned for small businesses). Inflation and recession risks remain significant, with 81% worried about inflation's effects.
  • Businesses are adapting by raising prices (81%) and reducing spending on non-essential items (57%), leading to increased costs and adapting to economic uncertainties.

• Staffing and Supply Chain Issues:

  • Nearly half of respondents report challenges in hiring and retaining talent, with 50% concerned about staffing levels during the holiday season. Supply chain disruptions have eased slightly but remain a concern for 36%.
  • Many businesses are concerned about maintaining inventory and fulfillment schedules amid ongoing disruptions.

• Technology and AI Adaptation:

  • Common tech upgrades include internet bandwidth, speeds, and wireless signals. AI adoption is low (14%), with concerns about cyber risks and lack of awareness.
  • Despite risks, 45% express concern about integrating AI, but 40% are unaware of its potential benefits. Opportunities in efficiency and innovation are acknowledged, but cybersecurity training is limited.

• Holiday Season Outlook:

  • Most businesses expect increased holiday demand and are investing more in advertising (52%). Concerns focus on staffing, supply chain issues, and pricing.
  • Retail leaders see split preparations between online and in-store focus, with 35% expecting more online traffic. Extended hours are anticipated by nearly half.

• Financial and Growth Strategies:

  • Optimism for next year is high, with 54% expecting better business conditions. However, immediate challenges include reduced revenues and increased costs.
  • Businesses seek financial resources like grants and mentorship, with free social media training and networking highlighted as most helpful.

Conclusion

Small businesses face ongoing pressures from inflation, staffing, and supply chain disruptions, but they are adopting strategies to mitigate risks and capitalize on opportunities, with varied success across industries and sizes. The outlook suggests cautious optimism, emphasizing the need for modernization and adaptability.