esa-2019年PC和视频游戏行业报告（英文）-2019.7-24页_1mb

2019 Essential Facts About the Computer and Video Game Industry Summary

Core Content

The 2019 Essential Facts report, released by the Entertainment Software Association (ESA) in May 2019, provides an in-depth look at the demographics, habits, and attitudes of American video game players. The research was conducted by Ipsos, gathering data from over 4,000 Americans, and includes additional insights from the Entertainment Software Rating Board (ESRB) and The NPD Group.

Main Findings

Gamer Demographics

• 65% of American adults play video games.
• The average gamer age is 33 years old.
• 46% of gamers are female, and 54% are male.
  • Average age for female gamers: 34
  • Average age for male gamers: 32
• 56% of gamers are college-educated.

Gaming Habits

• Gamers are socially active, with 74% of American households having at least one gamer.
• 79% of gamers believe video games provide mental stimulation.
• 78% of gamers find video games to be a source of relaxation and stress relief.
• 63% of adult gamers play with others online for 4.8 hours per week.
• 3.5 hours per week are spent playing with others in person.

Lifestyle and Engagement

• Gamers are just as likely to engage in healthy lifestyles as the general population:
  • 59% of gamers take camping/hiking trips.
  • 87% of gamers vacation internationally.
  • Gamers exercise for 4.1 hours per week.
• 59% of gamers are certain they will vote in the next presidential election.
• Gamers are more likely to:
  • Meditate regularly (32% vs. 27% of average Americans).
  • Be vegetarian (17% vs. 13% of average Americans).
  • Have a creative hobby (drawing, singing, writing, etc.).

Parents of Gamers

• 90% of parents pay attention to the games their child plays.
• 77% of parents regularly use ESRB ratings.
• 87% of parents are aware of ESRB ratings.
• 98% of parents are confident in the accuracy of ESRB ratings.
• 74% of parents believe video games are educational.
• 57% of parents play games with their child at least weekly.
• +70% of families have a child who plays video games.

Gamer Segments

Millennial Gamers (18-34)

• Male Millennial Gamers:
  • Favorite genres: Action, Shooters & Sports Games.
  • Favorite games: God of War, Madden NFL, Fortnite.
  • 69% play games on dedicated game consoles.
  • 83% play Action games.
  • 66% prefer to play with friends.
  • 59% have a creative hobby outside of gaming.
• Female Millennial Gamers:
  • Favorite genres: Casual & Action Games.
  • Favorite games: Candy Crush, Assassin’s Creed, Tomb Raider.
  • 69% play games on Smartphones.
  • 76% play Casual games.
  • 45% prefer to play alone.

Gen X Gamers (35-54)

• Male Gen X Gamers:
  • Favorite genres: Sports, Racing & Shooters.
  • Favorite games: Forza, NBA 2K, Call of Duty.
  • 62% play games on Smartphones.
  • 70% play Casual games.
  • 40% prefer to play with friends.
• Female Gen X Gamers:
  • Favorite genres: Casual Games, including Puzzle and Classic Arcades.
  • Favorite games: Tetris, Pac-Man.
  • 70% play games on Smartphones.
  • 77% play Casual games.
  • 58% prefer to play alone.

Boomer Gamers (55-64)

• Male Boomer Gamers:
  • Favorite genres: Card, Puzzle & Virtual Board Games.
  • Favorite games: Solitaire, Scrabble.
  • 66% play games on PCs.
  • 78% play Casual games.
  • 65% prefer to play alone.
• Female Boomer Gamers:
  • Favorite genres: Card, Puzzle & Virtual Board Games.
  • Favorite games: Mahjong, Monopoly.
  • 58% play games on Smartphones.
  • 77% play Casual games.
  • 58% prefer to play alone.

Purchasing Behavior

• Top 20 Best-Selling Video Games of 2018:
  • Call of Duty: Black Ops III and Red Dead Redemption II were among the top sellers.
  • ESRB ratings were assigned to all games, with 42% receiving Mature (M) and 53% receiving Everyone (E).
• Top Influences on Purchase:
  • 66% are influenced by price.
  • 63% consider quality of graphics.
  • 57% are influenced by interesting story/premise.
  • 48% are influenced by familiarity from past experiences.
  • 46% are influenced by continuation of favorite game series.
• Microtransactions:
  • 49% of gamers have made microtransactions in the last year.
• Subscription Services:
  • 29% of gamers pay monthly subscriptions for video games or game services.

Key Partners and Organizations

• Academy of Interactive Arts & Sciences (AIAS):
  • Focuses on the advancement and recognition of interactive arts.
  • Hosts D.I.C.E. Awards and other industry events.
• International Game Developers Association (IGDA):
  • Supports game developers globally.
  • Offers educational resources and career development opportunities.
• Entertainment Software Rating Board (ESRB):
  • Assigns age and content ratings to video games and mobile apps.
  • Enforces advertising guidelines and promotes responsible privacy practices.
• ESA Foundation:
  • Provides scholarships and supports charitable initiatives.
  • Funded by Nite to Unite and other events.
• The NPD Group:
  • Offers market research and analytics across multiple industries.
  • Provides insights into video game sales and trends.

Conclusion

The 2019 Essential Facts report highlights that the video game industry is thriving, with a diverse and engaged audience. Gamers span all age groups, genders, and ethnicities, and they are not only enthusiastic about gaming but also civic-minded and socially active. Parents are well-informed and engaged in their children’s gaming habits, with a strong belief in the educational value of video games. The report also underscores the importance of ratings and purchasing influences in shaping gamer behavior, and it showcases the key partners that support the industry's growth and development.