2025年德国游戏行业报告

2025 年德国游戏产业报告（节选）<span class="translation">2025 Annual Report of the German Games Industry (Excerpts)</span>

Player Statistics

• Player Count: 94 million German players across all age groups, with a 6% increase since 2023.
  • Age: Average player age is 39.5 years, rising from 38.2 in 2023.
  • Gender: Balanced, with 48% female and 52% male.
• Platforms: Smartphones (22.9 million users), game consoles (20.5 million users), PCs (13.1 million users—declining since 2019).

Market Performance

• Total market revenue: €9.4 billion (down 6% year-over-year).
• Key Segments:
  • Online gaming services: €965 million (up 12%).
  • Game purchases: €921 million (down 17%).
• Distribution:
  • Downloads: 70% of PC/console games sold digitally (up 8 pp from 2023).
  • Physical Media: ≈30% of games sold on physical media—most common for consoles.

Industry Challenges

• Funding Uncertainty: Political instability has hindered reliable funding, impacting international competitiveness.
• Market Consolidation: Global market consolidation and unreliable funding cycles have slowed growth.
• Competition: Germany remains the largest European market but faces cost disadvantages vs. leaders like Canada and Ireland.

Growth Areas

• Emerging Trends: Cloud gaming, online subscriptions, mobile gaming (€3 billion revenue).
• Employment: Declined 2% to 12,134 employees (previously rising since 2020).
• Government Support: New funding plans target €88 million in 2025 and €125 million from 2026.

Key Organizations

• game (Association): Manages events like gamescom and advocacy for the industry.
• USK (Entertainment Software Rating Body): Aims to strengthen youth protection and media literacy.
• Foundation for Digital Games Culture: Supports education and diversity initiatives.

Takeaway

Despite market fluctuations, Germany remains a high-potential region, supported by youth engagement and cultural assets. Policy changes are expected to drive future expansion.