2009-02-11-皮尤-Twitter_and_status_updating_6页_57kb

Twitter Use Data Summary (Pew Internet Project, Feb 2009)

1. Overall Usage: In December 2008, 11% of US online adults used Twitter or similar status update services.
2. Growth Trend: Twitter usage has grown (from 6% in May 2008 to 9% in Nov 2008 to 11% in Dec 2008).
3. User Demographics:
   • Age: Highest adoption by 18-34 year-olds (19%). Usage declines progressively with age.
   • Income: Higher adoption among lower-income households ($30k or less), likely correlated with younger age.
   • Location: More common among urban dwellers (35%) than rural (9%).
   • Device: Higher usage among those who access the internet wirelessly (14%) compared to non-wireless (6%).
4. Social Media Correlation: Heavy users of social networking sites (23%) and bloggers (27%) are significantly more likely to use Twitter.
5. User Profile: Twitter users are relatively young (median age 31), diverse, urban, and highly connected to mobile internet access. 76% use internet wirelessly.
6. Technology Use: More likely to use mobile devices for both communication (e.g., texting) and news consumption.
7. Blog Usage: Also significantly consumes blog content (21% read others' blogs yesterday) and more likely to be active bloggers (29% have created a blog, 8% active yesterday).
8. Key Motivation: Users value the ability to share and consume short updates, particularly on mobile devices.

In summary, Twitter was already growing as a key social media platform at that time, led by younger demographics, integrated strongly with other social media, and showcasing a mobile-first user base.