2011-05-31-皮尤-Twitter_Update_2011_8页_749kb

Twitter Usage Summary Report (Pew Research Center, 2011)

• Overall Adoption: 13% of online adults in the US used Twitter by May 2011, up significantly from 8% in November 2010, indicating robust growth in adoption.
• Mobile Access: A majority (54%) of Twitter users accessed the service via mobile phones, with limitations on detailed demographic breakdowns due to sample size.
• Key Findings:
  • Demographics: Higher Twitter usage among:
    • Nonwhite internet users (African-Americans at 25%, Hispanics at 19%), compared to whites (9%).
    • Age groups 18-29 and 25-34, where adoption more than doubled since late 2010.
    • Specifically, African-American and Hispanic users were more likely to use Twitter daily.
  • Age Growth: Usage increased notably among 25-44 year olds, with the 25-34 group seeing roughly doubled users from previous year.
  • Others: Income, education, and geographic factors varied, but no single group dominated beyond racial and age disparities.
• Methodology: Based on landline and cell phone surveys of 2,277 adults, with a sampling margin of error ranging from ±2 to ±3 percentage points.

Data Highlights

• Adoption Trends: 13% overall, with higher rates among younger adults and minority groups.
• Daily Use: African-American users were more likely to visit Twitter daily (one in ten).