2021-12-17-爱立信-2030年十大消费科技趋势（英）_16页_9mb

Ericsson 10 Hot Consumer Trends 2030 Summary

Purpose and Methodology

This report, based on consumer research by Ericsson Consumer & IndustryLab, explores future technology trends for consumers by 2030. It is derived from an online survey of 7,115 respondents aged 15-69 across 14 cities, representing early adopters of AR/VR and digital technologies. The survey covers consumer preferences, risk assessments, and potential impacts of immersive experiences.

Key Trends and Findings

• Hybrid Consumer Experiences: By 2030, shopping malls may evolve into "Everyspace Plaza" or "Neverending Stores," integrating AR/VR to enhance shopping, entertainment, and social interactions. Over 80% of consumers expect facilities like AR/VR event halls, immersive pools, and virtual fitness options to be available by 2030.
• Health and Sustainability: Medical multiplex centers using AI health scanning could provide instant health updates, while sustainable shopping through Print-a-Wish Multifactories enables recycling and personalized production. Nearly 80% of consumers support these concepts for local malls.
• Immersive Technology Adoption: Trends include virtual try-on experiences in beauty salons, customizable fashion with meta-tailors, and multisensory environments. Adoption barriers include cost and privacy concerns, with AR/VR users more open to innovations.
• Social and Personal Concerns: While immersive experiences offer benefits like virtual socialization, 30-40% of respondents express worries about immersion negatively affecting social interactions, mental health, and privacy.
• Environmental Focus: Nature+ Park concepts incorporate AR/VR to extend natural experiences, addressing urban lifestyles and climate threats, with high consumer interest in sustainable and controlled nature interactions.

Challenges and Implications

• Cost and Accessibility: High costs may limit adoption, potentially creating divides between early adopters and non-users. Sustainability benefits must be balanced with over-consumption risks.
• Ethical Considerations: Issues like data privacy, loss of authenticity, and societal divides are rated as moderate concerns, requiring careful implementation in emerging technologies by 2030.