2022-01-11-爱立信-2030年10大消费者趋势_16页_3mb
报告摘要
Ericsson Consumer Lab 2022 Report Summary: AR/VR and 6G Predictions
The Ericsson Consumer Lab report, based on data from 2021 and 2022, provides forecasts for AR/VR technology and its integration with 6G and AI by 2030. Key trends include high growth in AR/VR market share across consumer and enterprise sectors, driven by emergent technologies. Below is a concise summary:
Market Growth and Integration
- By 2030, AR/VR is expected to account for up to 80% of certain markets.
- AI and ML integration are critical, with predictions of 77-80% AI use in AR/VR applications by 2030.
- 6G technology is poised to support AR/VR, with a 35-42% growth projection.
Key Technologies and Applications
- AR/VR predictions range from 40-73% by 2030 in sectors like social media, gaming, and enterprise.
- Examples: Microsoft Mesh, Meta Horizons, Niantic Lightship, and Snapdragon Spaces lead AR/VR adoption.
- AI-powered features in AR/VR aim to enhance user experiences, with high integration rates.
User and Adoption Trends
- Consumer user base for AR/VR was around 360 million in 2022, projected to grow significantly.
- Enterprise applications in tools like Microsoft Teams and Office are seeing 54-74% AR/VR adoption by 2030.
- Social media platforms like Facebook Meta and Instagram are driving AR/VR integration.
Overall Outlook
- AR/VR transition from entertainment to broader uses by 2030, with AI and 6G as foundational.
- Major predictions: AR/VR will be dominant in enterprise and consumer spaces, with notable increases in AR/VR implementation across various platforms.
- Challenges include standardization and accessibility, but growth is expected to be robust.
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