爱立信：2030年十大消费科技趋势（英）-16页_9mb

报告摘要

10 Hot Consumer Trends 2030: The Everyspace Plaza Summary

Core Content

The Ericsson ConsumerLab Insight Report titled "10 Hot Consumer Trends 2030" explores how digital technologies, particularly AR, VR, and AI, will transform the traditional shopping mall experience by 2030. The report highlights the emergence of The Everyspace Plaza, a futuristic hybrid space that integrates physical and digital environments to offer immersive and interactive experiences.

The research was conducted through an online survey of 7,115 respondents from 14 major cities (Delhi, Dublin, Jakarta, Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Stockholm, Sydney, and Tokyo), with each city contributing at least 500 participants aged 15-69. These individuals are either current users or potential adopters of AR, VR, or digital assistants, making them early adopters of emerging technologies.

Main Trends and Concepts

1. The All-now Arena

77% of consumers expect event halls to be equipped with globally connected surround sound systems for real-time telepresence performances.
46% want to attend AR/VR event halls that allow them to experience 360-degree environments for musicals, interactive films, and virtual art.
Immersion is key but could also be a double-edged sword, with 25% of non-users fearing it might negatively affect their experience.

2. The Immersive Beauty Salon

70% of consumers believe AR/VR beauty salons using volumetric modeling will be available by 2030.
41% of AR/VR users want make-up that adapts to surroundings and AI-based haircuts.
39% of consumers see cost as the main barrier to immersive beauty services.
33% of non-users cite privacy concerns and loss of control as negative effects.

3. The Meta Tailor

72% of AR/VR users expect tailors using programmable materials to create waterproof or ventilation-enabled clothing.
76% of all consumers expect AI-controlled AR/VR fitting booths for virtual try-ons.
72% of AR/VR users anticipate digital fashion for avatars, while 43% of non-users see this as unlikely.

4. The Anyverse Pool

66% of consumers believe oxygenated VR headsets in swimming pools will allow them to feel like they are in zero gravity.
45% of respondents would like to experience Anyverse Pools by 2030.
54% want to explore underwater worlds and dive into the sinking of the Titanic.
25% of non-users are concerned about immersive underwater experiences affecting their mental well-being.

5. The Hybrid Gym

80% of consumers expect AR/VR treadmills and exercise bikes that allow social immersion in online environments.
47% want to use these social fitness facilities.
45% would like to attend remote presence workout classes led by international instructors.
70% expect mental fitness centers using multisensory AR/VR for personalized mental health support.

6. The Print-a-Wish Multifactory

80% of consumers believe on-demand 3D printing will allow customized product creation in hybrid malls.
54% want to recycle old products while purchasing new ones.
50% of respondents want on-demand repair services that analyze and replace broken parts.
27% worry about digital twins and remote-controlled operations being harmful.

7. The Restaurant at the Node of the Universe

75% of consumers expect virtual dining experiences that connect them to friends globally.
50% want to edit out disturbing noise and enjoy immersive environments with smells and sounds.
25% of non-users fear AI avatars could replace human relationships.
28% see 3D-printed food as a negative aspect of digital dining.

8. The Neverending Store

74% of consumers expect AR/VR technology to allow them to try products in a projected home environment.
50% want to use AI-based doctors daily for health monitoring.
77% believe local AI health-scanning equipment will be available.
25% of non-users fear over-consumption and too much choice from AI-driven retail services.

9. The Medical Multiplex Center

77% of all consumers expect local AI health-scanning centers to be available by 2030.
58% of non-AR/VR users want to use AI-based health scans, compared to 51% of AR/VR users.
The report suggests trust in AI health data may be a key factor influencing adoption.

10. The Nature+ Park

42% of consumers want to visit a Nature+ Park in their local mall by 2030.
The concept combines nature with digital enhancement, offering interactive AR/VR zoos with extinct animals.
73% of consumers foresee an AR/VR zoo where they can interact with animals in their natural habitats.

Key Information

The Everyspace Plaza represents a shift from traditional shopping to hybrid, immersive experiences.
6G connectivity is expected to be the backbone of these digital enhancements.
Early adopters of AR, VR, and digital assistants are more likely to embrace these technologies.
There is a growing concern over privacy, control, and potential negative side effects of immersive technologies.
The localization of experiences is increasing, with more people preferring nearby, high-tech services over travel.
Sustainability is a major driver, with on-demand production and repair gaining traction.
Social interaction in digital spaces is becoming a key component of consumer experiences, especially in fitness, dining, and beauty.

Conclusion

The report outlines a vision of the future where shopping malls evolve into hybrid spaces that blend physical and digital realities. These spaces are expected to be social, immersive, and personalized, offering everything from virtual concerts to customized fashion and food experiences. While early adopters are more enthusiastic, concerns about privacy, cost, and overstimulation remain. The Everyspace Plaza is poised to become a central hub of next-generation consumer experiences, driven by AR, VR, AI, and 6G.