Kantar-全球经济状况调查：2023年第四季度（英）-10页_307kb

报告摘要

Overall Growth: In Q3 2023, Out-of-Home (OOH) experienced faster growth compared to In-Home. OOH growth outperformed In-Home in Brazil, the UK, France, and Mainland China.
UK-Specific Insights: In the UK, OOH value growth was associated with an increase in trips, though pricing and unit volume also played a role.
Global OOH Share: The proportion of OOH spending escalated post-2020 in the target markets, with Full-Service Restaurants, Impulse channels (e.g., vending, street vendors), and Traditional Trade contributing significantly to recovery and growth.
Category Performance: Growth in OOH was stronger for snacks (e.g., Snacking Foods +15%) than for Non-Alcoholic Drinks (e.g., +11%). Biscuits and Coffee were identified as the fastest-growing OOH categories in Q3 2023.
Product Focus: Non-Alcoholic Drinks showed slower overall growth compared to snacks, highlighting a shift in OOH performance.