2024-02-02-Kantar-全球经济状况调查_2023年第四季度（英）_10页_483kb

Q3 2023 OOH Barometer Summary: Snacks and Drinks

Overview: The report analyzes the out-of-home (OOH) and in-home (IH) landscape for snacks and non-alcoholic drinks in Q3 2023 across six global markets (UK, France, Spain, Mainland China, Brazil, Mexico), showing overall growth and trends.

Key Trends:

• Total snacks and drinks sales increased, driven by both In-Home and Out-of-Home channels, with OOH outperforming IH in 2023 due to faster year-on-year growth.
• OOH value share rose since 2020, though factors like trip increases in the UK played a role in OOH growth.
• Growth varied by market: OOH surged in Brazil, UK, France, and Mainland China, where it exceeded IH performance.

Channel Insights:

• OOH recovery depends on channels like full-service restaurants, impulse purchases (e.g., vending machines), and traditional trade.
• In the UK, OOH growth linked to rising trips, while IH saw less impact.

Category Analysis:

• Snacking foods showed stronger OOH growth (11%) compared to drinks (-5%), with biscuits and coffee as the fastest-growing OOH categories in Q3 2023.
• Regional variations exist; for example, OOH growth dynamics differed by country, emphasizing the need for market-specific strategies.

Conclusions:
OOH is becoming an increasingly important segment for snacks and drinks, with OOH surpassing IH in growth pace, indicating a shift towards out-of-home consumption post-pandemic.