高价值设计_如何保持先进工程的竞争力英文版_28页_2mb

Summary of Roland Berger Focus - High Value Design

Core Content

Roland Berger's report explores the importance of High Value Design (HVD) in maintaining competitiveness in advanced engineering, particularly in the aerospace industry. The report highlights that HVD is the ability to conceptualise, define, and integrate complex technologies at a system level, which is essential for translating research into marketable products. It argues that HVD is the cornerstone of long-term economic growth and industrial competitiveness, especially in a world marked by rising nationalism, industrial protectionism, and technological uncertainty.

Main Views

• Global Inflection Point: The world is at a critical juncture where developed countries face the risk of losing their technological edge due to underinvestment in infrastructure, the rise of Asian competitors, and the shift in political and economic priorities.

• Decline of UK Aerospace: The UK aerospace sector has declined significantly over the past two decades, with a reduced ability to design and deliver complete aircraft. This has led to a reliance on foreign supply chains and a loss of British ownership in key technologies.

• Need for HVD: HVD is not just about components but about system-level innovation. It is vital for creating new businesses, boosting exports, and generating skills and productivity gains across the economy.

• Stakeholder Collaboration: HVD requires a strong network of stakeholders, including government, universities, incumbents, and start-ups, to align incentives, share knowledge, and manage intellectual property effectively.

• Strategic Investment: A focused and well-funded HVD institution can drive innovation, reduce risk, and create a culture of competitiveness and creativity in the UK's advanced engineering sectors.

Key Information

• Economic Impact: The UK's aerospace industry contributes GBP 28 billion in exports and is a key part of the high-value-added industries, which account for about 6% of GDP.

• Skills Shortage: The UK has a shortage of 20,000 engineering graduates annually, and 50% of engineers are over 55, indicating a growing skills gap.

• Brexit Impact: Brexit poses challenges to the UK's aerospace industry, particularly in terms of trade and talent, but may offer short-term advantages due to a weaker pound.

• HVD Benefits: A national HVD-focused institution can enhance the UK's competitiveness, secure intellectual property, and generate positive externalities such as increased productivity and innovation.

• HVD Ecosystem: HVD brings together diverse stakeholders and enables the development of complex technologies through strategic collaboration and innovation.

How to Achieve HVD

Roland Berger outlines the establishment of a High Value Design Organisation (HVDO) as a central solution to reinvigorate the UK's aerospace industry and other advanced sectors. The report identifies six key dimensions for a successful HVDO:

1. Mission and Statutes: A clear, ambitious vision and mission to guide the organisation.
2. Interfaces: An active network connecting stakeholders such as government, industry, academia, and investors.
3. Resourcing: A structured method for fundraising and project allocation, ensuring that the right people and resources are engaged.
4. Operating Model: Effective project evaluation, delivery, and IP management.
5. Organisation and Governance: A flexible yet stable structure to support both fast innovation and long-term projects.
6. Impact: Defined KPIs to measure and ensure the success of the organisation.

The report also highlights four essential success factors for HVD institutions:

• Operating at the technological cutting edge
• Identifying and fast-tracking impactful technologies
• Finding the best teams and capabilities
• Aligning partner incentives with funding and IP to ensure collaboration

Potential HVD Delivery Models

• Venture Capital: Funds multiple independent projects, incentivising market readiness and quick revenue generation.
• Competition: Sets a technological goal and allows multiple entrants to develop solutions independently, often with a prize as motivation.
• Industry Consortium: Brings together industry players to share complex skillsets and resources.
• Tiger Team: Assembles a multidisciplinary team with dedicated resources and budget control for high-impact projects.

Case Study: UK Aerospace

• The UK has lost its position as a global leader in aerospace design, with a decline in export share from 8% to 6% since 2001.
• The aerospace sector has a higher growth rate than the overall economy, with an estimated 33,000 new commercial aircraft worth GBP 5.5 trillion expected to be manufactured in the next 20 years.
• The UK has a strong foundation in engineering, including a robust research and higher education system, existing design consultancies, and a strong financial market.

Conclusion

To secure long-term competitiveness, the UK must act now to establish a High Value Design Organisation (HVDO) that fosters innovation, strengthens the local supply chain, and inspires the next generation of engineers. This will not only help the aerospace industry but also have positive spillover effects across the broader economy.