毕马威-澳大利亚零售行业展望2020（英文）_58页_6mb

报告摘要

2020 Australian Retail Outlook Summary

Core Content

The Australian Retail Outlook 2020 is a comprehensive report co-produced by Octomedia and KPMG, offering insights into the current state of the retail sector in Australia and New Zealand. The report highlights the ongoing challenges and opportunities in the industry, focusing on digital transformation, sustainability, customer experience, and the impact of economic factors.

Main Trends and Key Insights

1. Challenges in the Retail Sector

Consumer confidence remains a major concern, with 56.4% of retailers identifying it as the top challenge in 2020.
Discounting and rental overheads are also significant challenges, with 42.1% and 44.9% of respondents respectively.
International e-commerce entrants are less of a threat now, with only 26.7% of local executives expressing concern, down from 34.1% in 2019.
Global economic factors, labour costs, and the Australian dollar’s value are ongoing concerns, with 28.9%, 30.8%, and 25.7% of respondents citing these as challenges.

2. Digital Transformation and E-commerce

E-commerce is a growing priority, with 44.4% of retailers aiming to expand their online presence.
Online sales have increased, with November 2019 seeing a 0.9% rise in retail sales, driven by events like Black Friday and Cyber Monday.
Online delivery speed and flexibility in fulfilment options are expected to be the top consumer expectations for the next 12 months.
Technology is seen as a cornerstone of retail success, with initiatives like perpetual inventory and predictive analytics gaining traction. However, only a small number of retailers currently implement such systems.

3. Sustainability and Ethical Retailing

Sustainability is now a key differentiator in the retail industry, with a growing emphasis on circular economy practices.
The report highlights the environmental impact of the retail sector, particularly in textile waste and plastic pollution, which is a concern for millennials and socially conscious consumers.
Retailers are increasingly adopting sustainable practices to align with customer values and reduce environmental footprints.

4. Customer Experience (CX) and Retail Transformation

Investing in CX is critical, but it must be done strategically. Retailers are using advanced analytics to personalise experiences and improve customer satisfaction.
Coles, Domino’s, and Swarovski are highlighted as companies leading the way in transformation, leveraging technology and innovation to enhance their offerings.
The report stresses the importance of omnichannel strategies and data-driven decision-making in future-proofing retail businesses.

5. Retailer Performance and Market Outlook

The Australian retail market is expected to remain challenging in 2020, with only 52.3% of retailers anticipating slight changes in trading conditions.
JB Hi-Fi, Bunnings, and Woolworths are noted as top-performing brands, with JB Hi-Fi leading in consumer electronics.
The New Zealand retail market is described as resilient despite economic pressures, with local brands adapting to global competition.

6. Leasing and Store Strategy

Retailers are reducing their physical store presence, with 23.3% planning to open fewer stores than in 2019.
Leasing terms are expected to remain stable, with 45.7% of retailers anticipating no changes and 43.6% expecting slight changes.

7. Social Media and Marketing

Facebook and Instagram are the most effective social media channels for retailers, with 72% and 66.9% of respondents respectively.
A growing number of retailers are not using social media, with 7.2% of respondents indicating they don’t use it at all, up from 5.5% the previous year.

Key Players and Insights

Coles is focusing on tech partnerships, including a deal with Ocado, to streamline its online operations.
Ebay continues to thrive with 11 million unique monthly visitors, maintaining its position as the leading e-commerce platform in Australia.
Domino’s is investing in innovation, including e-bikes, fast bake ovens, and GPS tracking technology.
Swarovski is expanding its presence in Australia with a focus on luxury and sustainability.
Officeworks is looking to grow and diversify its offerings in 2020.

Expert Forecasts

KPMG forecasts that digital transformation will continue to be a key driver of change, separating the successful from the struggling.
Jane Cohen from KPMG suggests that 2020 could be the year of a second digital boom, similar to the one post-GFC.
Dr. Shane Oliver from AMP Capital warns of the economic and environmental impact of the bushfires, with costs expected to run into billions.

Conclusion

The Australian retail sector is at a crossroads, with digital transformation, sustainability, and customer experience emerging as central themes. While challenges such as low consumer confidence, rental costs, and economic pressures persist, the industry is also witnessing innovation, adaptation, and strategic growth. Retailers that embrace these changes and invest in data analytics, technology, and ethical practices are better positioned to thrive in the evolving landscape.