毕马威-澳大利亚零售业展望2020（英文）-2020.5-60页_6mb

Australian Retail Outlook 2020 Summary

Core Content

The Australian Retail Outlook 2020 is a comprehensive report that highlights the challenges, trends, and opportunities facing the retail sector in Australia and New Zealand. It is co-produced by Octomedia and KPMG, offering insights from industry leaders, expert forecasts, and survey data.

Main Trends and Insights

1. Challenges in the Retail Sector

• Consumer confidence remains a major concern, with 56.4% of respondents identifying it as the top challenge in 2020, up from 51.3% in 2019.
• Discounting is also a significant issue, with 42.1% of respondents citing it as a challenge.
• Rental overheads are another top challenge, affecting 44.9% of participants.
• Global economic factors, labour costs, and the Australian dollar's value also weigh heavily on retailers.

2. E-Commerce and Digital Transformation

• E-commerce is on the rise, with 60.5% of retailers expecting slight increases in e-commerce revenue over the past 12 months.
• Online delivery speed and online delivery options are the top consumer expectations for the next 12 months, with 42% and 35.9% respectively.
• Facebook and Instagram are the most effective social media channels for retailers, with 72% and 66.9% of respondents using them.
• Coles, Domino's, and Ebay are leading the way in digital innovation and transformation.
• Perpetual inventory systems are still underutilized, with only a small percentage of top retailers adopting them, according to KPMG's Andy Buckle.

3. Consumer Behavior and Values

• Sustainability and ethical retailing are becoming central to consumer values.
• Social customer care and customer experience (CX) are critical areas for retailers to focus on, with a need to invest in analytics and technology to understand and meet consumer expectations.
• Cashless payments are becoming the norm, with the report suggesting that the shift to digital and online is accelerating consumer change.

4. Market Outlook and Forecast

• The Australian retail market is expected to remain challenging in 2020, with 41.8% of retailers viewing the past 12 months as "ordinary" and 25.9% as "good".
• The economic environment is expected to continue with difficult trading conditions, with Dr Brendan Rynne from KPMG forecasting that 2020 will be a continuation of the tough conditions seen in 2019.
• Consumer confidence is still low due to the unprecedented bushfires, global economic factors, and currency volatility.

5. Retailer Performance and Innovation

• JB Hi-Fi continues to dominate in the consumer electronics sector.
• The Universal Store is seen as a beacon for apparel retailers.
• Kogan and Temple and Webster are performing well due to their digital strategies.
• Domino's is expected to continue innovating with e-bikes, fast bake ovens, and GPS tracking.
• Coles has formed key tech partnerships, including an exclusive deal with Ocado, to enhance its online shopping experience.

6. Industry Survey Highlights

• The Australian Retail Outlook 2020 Survey received responses from 610 participants, including 360 retailers and 250 related industry members.
• C-suite executives and owners made up 24.5% of the survey participants.
• E-commerce is a top priority, with 44.4% of executives focusing on it.
• Omnichannel initiatives are also gaining traction, with 37.1% of participants prioritizing them.
• Store reductions are on the rise, with 10.2% of executives planning to cull physical locations.

7. International Retail Influence

• International retailers are not seen as a major threat to local market share, with 50% of executives not concerned about their impact.
• Local retailers are becoming more resilient and innovative, adapting to the changing market landscape.

Key Information

• The report emphasizes the need for digital transformation, customer-centric strategies, and sustainable practices.
• KPMG highlights that technology is a cornerstone of retail success, with perpetual inventory and predictive analytics being key areas for improvement.
• Consumer expectations are evolving rapidly, with a focus on speed of delivery, flexibility in fulfillment, and quality of customer service.
• The Australian dollar is expected to have a negative impact on the retail sector, with 59.8% of executives anticipating this.

Conclusion

The Australian retail sector is at a crossroads, with digital transformation, sustainability, and customer experience becoming the new pillars of success. While the path is fraught with challenges, including low consumer confidence, high rental costs, and currency fluctuations, there are also opportunities for growth and innovation. The 2020 Survey indicates that the industry is becoming more strategic, data-driven, and customer-focused, with a clear shift towards e-commerce and digital engagement.

The report serves as a valuable guide for retailers looking to adapt and thrive in the evolving landscape of the Australian and New Zealand retail markets.