2023-10-24-国家信息中心-中国餐饮业数字化发展报告_58页_11mb

Summary of the 2023 National Information Center Report on China's Catering Industry Digitalization

Introduction

The catering industry plays a vital role in stabilizing economic growth, promoting consumption, supporting employment, and enhancing public welfare. With the advancement of global technological revolutions, digitalization is becoming a key driver for industry transformation. This report analyzes the definition, significance, current status, challenges, international experiences, development paths, and policy suggestions for catering industry digitalization in China.

Key Definitions and Significance

• Digitalization: Defined as the application of digital technologies across catering processes, including procurement, operation, marketing, and consumption. It involves data elementization to enhance efficiency and meet consumer demands.
• Significance:
  • Boosts economic growth and creates jobs, particularly through online food delivery.
  • Enhances government governance and food safety monitoring.
  • Improves enterprise efficiency and cultural development, aiding international expansion.

Current Status of Digitalization

• Rapid digital development in catering, with increasing adoption of technologies like SaaS systems, mobile payments, and online food delivery.
• Policy support is growing, with national and local measures promoting digital integration.
• Data factorization is accelerating, but challenges like data ownership and interoperability persist.
• Platform enterprises and online food delivery lead in driving digital transformation.
• Supports sustainable practices, such as reducing food waste and environmental impacts.

Main Challenges

• Data element value is not fully utilized due to unclear rights and limited circulation.
• Digital governance is inadequate, with issues in supply chain, food safety, and new business models.
• The digital ecosystem is incomplete, requiring collaboration among stakeholders.
• Small and medium-sized enterprises (SMEs) lack resources for digital transition.
• Insufficient policy support, with gaps in targeted incentives and implementation.

International Experiences

• Case Studies: Examples include Sysco (supply chain digitalization), Starbucks (customer-centric digital environments), and KFC (data-based standardization) highlight successful digital strategies.
• Lessons: Governance mechanisms, data utilization, platform roles, and food safety management provide valuable insights for China.

Development Paths and Recommendations

To foster catering industry digitalization, the following strategies are proposed:

• Enhance data efficiency and sharing to unlock full data element potential.
• Improve digital governance, ensuring food safety and fair competition.
• Accelerate the formation of a sustainable digital ecosystem.
• Fully leverage platform companies to guide SMEs toward digitalization.
• Promote online food delivery and cross-industry innovations.
• Formulate policies, including data element markets, platform support, employment protections, and high-quality development incentives.

Policy Suggestions

• Create a conducive environment for digitalization through supportive policies.
• Advance data element industries with clear rights, trading mechanisms, and security measures.
• Strengthen platform roles and SME support.
• Ensure comprehensive policy frameworks to address challenges and foster ecosystem growth.

Conclusion

Digitalization is crucial for sustainable catering industry development in China. By addressing challenges and adopting international best practices, the industry can achieve higher efficiency, safety, and global competitiveness.