2024年消费者调查报告_汽车用户行为及观点分析（英文版）-澳大利亚交通能源研究所_57页_17mb

2024 SS Transportation & NK Energy Institute Consumer Survey Report Summary

This report presents findings from the 2024 consumer survey, highlighting key insights into American consumers' attitudes and behaviors concerning energy, transportation, and emerging technologies.

Main Findings

Gas Prices and Sensitivity

• Economic Impact: Gas prices are seen as a major indicator of the economy (85% of Americans agree), with older demographics and rural residents expressing higher pessimism (average price in March 2024: $3.37/gallon).
• Fuel Buying Behavior: Price is the most influential factor when selecting a gas station (70%), with 56% preferring lower prices and willing to inconvenience themselves to save money.
• Purchasing Timing: Refueling tends to occur during the day, decreasing post-work hours. Most consumers fill their tank (59%), influenced by budget for 38%.

Vehicle Preferences

• Likely Purchases: 40% of respondents plan to buy/lease a vehicle in the next two years, with higher interest among younger demographics (18-34: 56%; >65: 29%).
• Key Factors: When buying a vehicle, price (30%) is the most critical for some, but others prioritize reliability, safety, and fuel economy. Reliability was the top factor for heavy vehicle buyers.
• New Vehicle Priorities: Reliability (79%) stands out as most important, followed by purchase price (77%), safety (72%), and maintenance cost (69%).

Perceptions and Attitudes

• Alternative Transportation: Less than half have a positive view of ride-sharing (45%), electric vehicles (40%), or autonomous vehicles (25%).
• Generational Differences: Ride-sharing, EVs, and AVs are viewed more positively by younger urban consumers.
• Attitude Variations: Significant variations exist by age, region, and gender, with older and rural consumers expressing less optimism.

Electric Vehicle Charging

• Charging Locations: Most consumers (71%) support chargers at convenience stores/gas stations.
• Waiting Tolerance: Willing to wait up to 44 minutes on average; patience varies by age and region.
• Willingness to Wait: Generational differences are evident, with younger drivers more tolerant of charging time.

Conclusions and Recommendations

• Demographic Shifts: The changing landscape of consumer behavior highlights the role of younger generations in shaping the future of transportation.
• Implicit Challenges: Alternative technologies must be cost-effective and align with consumer preferences to gain traction.
• Ongoing Monitoring: Businesses and policymakers need to track evolving consumer perspectives to facilitate successful market adoption.

This study underscores the critical role of price sensitivity, consumer convenience, and demographic profiles in the successful proliferation of new energy and transportation technologies.