2023-06-19-Brand_Finance-2023年足球品牌50强_90页_30mb

报告摘要

Published in collaboration with Buro Happold, focusing on football brands' value, strength, and future sustainability.
Evaluates clubs, leagues, and sponsors under ESG (Environmental, Social, Governance) considerations.

Manchester City FC: Highest valuation at €1.506 billion (+13.5%). Notable for its revenue, on-field success, and innovative brand-building.
Real Madrid CF: Spain’s most valuable club at €1.458 billion, ranking second globally.
FC Barcelona: Third with €1.374 billion, showing steady growth.
Liverpool FC: Fourth with €1.360 billion, driven by Champions League success.
Manchester City FC also tops the Brand Strength Index, reinforcing its market dominance.

Premier League dominates with 18 top 50 clubs, followed by La Liga and Serie A.
Manchester City FC leads as the highest-valued UK club, while Real Madrid CF dominates Spain.

Newcastle United FC: 30.6% growth, attributed to a Saudi investment and stadium upgrades.
SSC Napoli: 31.5% growth, highlighting ...复兴潜力。

Manchester City FC leads in sustainable initiatives, investing in carbon neutrality and community programs.
Liverpool FC tops the Football Sustainability Index, driven by strong ESG performance and community engagement.
French clubs face challenges balancing environmental goals and commercial opportunities.

Premier League holds the highest total brand value, driven by clubs like Man City and Man United.
La Liga is second, with Real Madrid and Barcelona as key contributors.
Serie A showed higher-average BSI scores despite fewer clubs in the ranking.

Sustainability is becoming critical for sponsors, with clubs like Tottenham partnering with eco-focused brands.
Manchester City and Liverpool set global benchmarks for integrating sustainability into operations.

Manchester City FC stands as a leader in both valuation and brand strength, showcasing the synergy between on-field success and commercial innovation.
European leagues are increasingly turning to celebrity ownership and strategic partnerships to boost visibility globally.
Clubs are facing financial scrutiny under ESG regulations, forcing a shift toward greener, community-focused investments.

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