2022年全球音乐行业报告（英）-27页_19mb

2021 Global Music Market Summary

Core Content

The 2021 Global Music Market Report highlights the continued growth and evolution of the music industry, emphasizing the role of record labels in supporting artists and driving innovation. The report showcases the resilience of the industry amid global challenges, particularly the ongoing conflict in Ukraine, and underscores the importance of local music cultures in the global market.

Key Statistics

• Global Revenue Growth: Increased by 18.5% in 2021, the highest growth rate since the beginning of the millennium.
• Paid Streaming Revenues: Grew by 21.9%, representing 47.3% of the global market.
• Streaming Share of Revenue: Rose to 65.0%, up from 61.9% in 2020.
• Physical Revenue Growth: Increased by 16.1% for the first time in 20 years, with a notable 51.3% rise in vinyl sales.
• Performance Rights Revenues: Grew by 4.0%, recovering from the pandemic's impact.
• Synchronisation Revenues: Increased by 22.0%, contributing 2.1% of global market revenue.

Main Points

1. Streaming Dominates the Market

Streaming remains the most significant revenue driver, accounting for 65.0% of global recorded music revenues. Paid subscription streaming grew by 24.3% to $16.9 billion, highlighting its critical role in the industry's expansion.

2. Record Labels as Strategic Partners

Record labels are essential in helping artists navigate the competitive landscape, offering global expertise, marketing, and capital. They focus on long-term artist development and are increasingly involved in innovative areas such as the metaverse and gaming.

3. Artist-Label Collaboration

• Artist Well-being: Labels prioritize artist well-being, ensuring that artists are supported and their creative vision is respected.
• Transparency and Support: Initiatives like Sony Music's "Artists Forward" emphasize transparency and the provision of tools and resources for artists to succeed.
• Flexibility and Agility: Labels must be adaptable, providing tailored support and services based on the artist's stage in their career and their specific needs.

4. Global Growth and Local Impact

• Local Music Cultures: Record companies support local music ecosystems, enabling them to reach global audiences.
• Regional Growth:
  • Asia: Grew by 16.1%, with Japan's recovery being a major factor.
  • Europe: Increased by 15.4%, with the UK, Germany, and France showing strong performance.
  • Latin America: Continued 12 years of growth, with a 31.2% increase.
  • Middle East & North Africa (MENA): The fastest-growing region with a 35.0% increase.
  • USA & Canada: Grew by 22.6%, outpacing the global growth rate.
  • Sub-Saharan Africa (SSA): Showed modest growth of 9.6%, with streaming being a key driver.

5. Top Artists and Releases

• Top 10 Global Recording Artists: The Weeknd, Olivia Rodrigo, Ed Sheeran, Dua Lipa, BTS, Justin Bieber, Abba, Taylor Swift, Seventeen, and Doja Cat dominated the charts.
• Top 10 Digital Singles: The Weeknd's "Save Your Tears," Justin Bieber's "Peaches," Dua Lipa's "Levitating," BTS's "Butter," Olivia Rodrigo's "drivers license," and others were among the most popular.
• Top 10 Album Sales: Adele's "30," Abba's "Voyage," Ed Sheeran's "÷," and others topped the sales charts.

Key Initiatives and Case Studies

• Artists Forward: Sony Music's initiative to support artists through transparency and resources.
• Case Studies:
  • CKay: A Nigerian artist who gained international attention.
  • Måneskin: An Italian band that achieved global success.
  • Monolinek: A Polish artist who gained traction through digital platforms.
  • Olivia Rodrigo: A rising star who connected with fans through her music.

Conclusion

The 2021 Global Music Market Report underscores the dynamic and evolving nature of the industry. With streaming at the forefront, record labels are playing a crucial role in fostering artist development and global engagement. The emphasis on local music cultures and the support for emerging artists through innovative partnerships and tailored strategies reflects the industry's commitment to growth and inclusivity.