2024-02-02-世界银行-2023财年加纳国家意见调查报告_44页_837kb

Summary of FY 2023 Ghana Country Opinion Survey Report

Introduction

The FY 2023 Ghana Country Opinion Survey provides insights into stakeholder perspectives on the World Bank Group's (WBG) effectiveness in Ghana, highlighting trends in trust, familiarity, and perceived relevance. Conducted by the EC4R Business Intelligence Team in September 2023, this survey involved 751 participants from diverse stakeholder groups, with key indicators showing improvements but still challenges in certain areas.

Key Findings – Overall Perceptions

• Near half (45%) of respondents believe Ghana is headed in the wrong direction, a higher proportion than in previous years.
• Familiarity with the WBG increased compared to FY 2020 (mean score 6.0 vs. 5.5).
• The WBG is perceived as the most trusted institution in Ghana, with mean trust ratings around 6.7-6.8.
• Stakeholders view the WBG as more relevant to Ghana's development and better aligned with national priorities than in FY 2020.
• Effectiveness ratings are mixed, with health ranked highest and areas like job creation and energy showing declines.

Comparisons and Trends

• Compared to other West African and IDA countries, Ghana scores lower on key indicators like trust and relevance.
• Respondents who collaborate with the WBG report higher familiarity and positive perceptions.
• Collaboration with private sector and civil society is recommended for improving effectiveness.

Stakeholder-Specific Insights

• Government stakeholders show the most positive views, while those from bilateral/multilateral agencies and media are more critical.
• Academia, private sector, and civil society highlight the need for tailored advisory services, knowledge sharing, and accountability.

Recommendations for WBG

• Enhance communication and outreach to increase familiarity and trust.
• Focus on job creation, agriculture, and health through targeted programs.
• Improve collaboration with non-governmental stakeholders and ensure context-specific solutions.
• Strengthen advisory services and knowledge dissemination to address development priorities.

Communication and Effectiveness in Development Areas

• TV and social media are primary information sources; message recall correlates with higher trust and relevance ratings.
• WBG's work on debt relief and COVID-19 is well-recognized, but climate change and economic issues are underrepresented in communications.

Conclusion

Overall, stakeholder perceptions of the WBG in Ghana are improving, but concerns remain about trust, collaboration, and alignment with national needs. Continued focus on transparency, accountability, and stakeholder engagement is crucial for the WBG to remain effective in Ghana's development.