2025年返校季策略报告（英）-2025_12页_4mb

The 2025 Back-to-School season is characterized by high risks and opportunities, driven by factors like tariffs, supply chain volatility, weak consumer demand, and intensified competition on platforms like Amazon and Walmart. Key challenges include inventory delays escalating due to import tariffs, unpredictable shifting demand across categories (e.g., electronics, clothing, shoes), pricing pressure from early aggressive discounts and cost hikes, and reduced advertising budgets. Recommended strategies involve using dynamic AI-powered pricing tools to adjust prices in real-time, optimizing ad campaigns through targeted keyword strategies (e.g., long-tail keywords and segmenting by audience), and improving inventory management for early demand capture. Employing Feedvisor's AI-driven solutions can help maximize sales, protect margins, and achieve better ROI amidst tight deadlines.