2025-05-13-品牌价值-罗马尼亚最具价值和最强大品牌50强的2025年度报告（英）_25页_29mb

Brand Finance Romania 50 2025: Summary

• Overview: Dacia remains the most valuable Romanian brand for the fourth consecutive year, despite a 5% decrease in brand value. The top five brands account for over 50% of the total brand value in the top 50.
• Key Changes: Four new brands entered the ranking in 2025 (Asirom, Erbasu, ZUZU, KOBER). Four brands exited (Agricover, ALRO, DERO, Mobexpert).
• Sector Distribution: Banking and Retail are dominant sectors in terms of brand value and number of brands.
• Leading Brands: Dacia (Automobile), eMAG (Retail), Banca Transilvania (Banking), DIGI (Telecoms), Dedeman (Retail) are the top five by value.
• Private Sector Dominance: Over 72% of the brands and 60% of the total brand value in the top 50 were created by the private sector within the last 35 years.
• Methodology: Based on the Brand Strength Index (BSI) and Royalty Relief methodology, incorporating brand perception data and financial forecasts to derive brand value (according to ISO standard 10668).