2025-06-24-品牌价值-肯尼亚最具价值和最强大品牌25强的2025年度报告（英）_27页_13mb

Kenya: 2025 Brand Valuation Report Summary

Key Highlights

Economic Context

• Kenya's economy shows resilience with projected GDP growth of 5.6% in 2025.
• Banking and telecom sectors dominate brand rankings, contributing over 50% of total brand value.

Banking Sector

• Equity Bank retains as the most valuable Kenyan brand for the second year, with an 8% increase to KES71.3 billion.
• Top three brands include Equity Bank, Safaricom, and Kenya Commercial Bank (KCB).

Fastest Growing Brand

• Tusker, the beer brand, is the fastest-growing Kenyan brand with a 67% increase to KES9.6 billion, boosted by economic recovery and consumer spending rebound.

Sector Contributions

• Banking and telecoms are leading, followed by energy and beverages.

Brand Strength

• Tusker achieves the highest Brand Strength Index (BSI) score with 97.1 out of 100, while Kenya Commercial Bank is the second strongest.

Sustainability Leadership

• Safaricom leads in environmental sustainability, aiming for net-zero emissions by 2050.
• M-Pesa and Safaricom lead in social sustainability, impacting millions through partnerships.

Top Performers (Partial List)

Most Valuable Brands

1. Equity Bank (Banking) - ⬆️8%
2. Safaricom (Telecoms)
3. Kenya Commercial Bank (Banking)

Brand Growth Leaders

• Tusker (Beer) - ⬆️67%
• M-Pesa (+16%)

Methodology Note

• Royalty Relief Method: Brand value calculated based on assumed royalty rates and brand strength adjustments.
• BSI System: A standardized index measuring brand perceptions and customer behaviors.

Disclaimer

Based on publicly available data; Brand Finance assumes no liability for inaccuracies.