品牌价值-罗马尼亚最有价值和最强大品牌50强的2023年度报告（英）-2023.9-29页_8mb

报告摘要

Report Overview: This annual report by Brand Finance ranks the top 50 most valuable and strongest Romanian brands for 2023. It highlights brand performance, value changes, and sector analysis.
Key Findings:
- Top Brand Change: Dacia regained the top spot from eMAG, with a 30% increase in brand value to €1.062 billion, while eMAG's value decreased by 15% to €877 million. This shift reflects post-pandemic recoveries in automotive versus retail sectors.
- Strongest Brand: Banca Transilvania remains the strongest brand, rated AAA+, with a 25% value increase to €494 million.
- Sector Distribution: Top sectors include Banking (15% of total value), Automobiles (16%), and Retail (26%). Brand values primarily stem from private sector creations over the past 30 years, accounting for over 60% of the ranking.
- New Entrants: Real estate brand One United Properties entered at #24 with €49 million in value.
Methodology Highlights:
- Brand valuation uses the Royalty Relief method, based on the Brand Strength Index (BSI), incorporating market research, stakeholder perceptions, and financial forecasts.
- Compliance with ISO standards ensures technical credibility.
Additional Notes:
- Overall brand value in Romania rose by 13% (€6.6 billion), exceeding the economy's growth, demonstrating resilience amid challenges like war impacts.
- The report serves in benchmarking, investment decisions, and enhancing brand strategies for organizational success.