品牌价值-罗马尼亚最具价值和最强大品牌50强的2025年度报告（英）-2025_24页_27mb

Brand_Finance_Romania_50_2025_brandirectory.com_romania Dacia remains the most valuable Romanian brand in 2025, with a slight decrease of 5% in its brand value to €1.1 billion. This decline contrasts with the 8% increase in eMAG's brand value and the substantial 34% growth in Banca Transilvania's value.

The top five brands together account for over half the total brand value of the top 50 brands. New entrants this year include four brands: Asirom, Erbasu, ZUZU, and KOBER, while eMag and Dedeman, both strong retail brands, have rebounded, reflecting positive growth in the retail sector.

A high concentration of brands in the top 50 list originates from the private sector since the 1980s. Over 70% of the brands and 62% of the total brand value belong to companies established within the last 35 years, highlighting the pivotal role of newer enterprises in the Romanian market.

In summary:

• Dacia leads despite a 5% decrease in brand value.
• eMAG and Banca Transilvania show strong growth.
• New brands have increased presence in the top 50, emphasizing the influence of local private sector entities.
• Retail and banking sectors dominate the top tiers and overall brand value, with significant contributions from established, domestic players.