2023-05-06-Numerator-2022年纪念日消费者调查_10页_315kb

报告摘要

COVID-19 Impact Expectations: 60% of 75% of survey respondents (about 3/5) anticipate no lingering COVID-19 effects on Memorial Day celebrations, with 27% expecting moderate impact and 59% slight impact. Midwestern and Southern consumers showed higher expectations of no impact.
Celebration Plans: Respondents planned to celebrate with activities like grilling (61-56%) and family gatherings, with Midwest leading in new activities and Northeast favoring travel and parties.
Inflation and Spending: 84% expect inflation to impact Memorial Day shopping; 23% see significant impact. Expected spending ranges from under $25 to over $150, with 33% planning to spend under $50 and 25% over $100, influenced by inflation.
Purchase Intentions: 73% intend to buy something for Memorial Day, primarily food (73%) and alcohol (28%). Military-affiliated consumers are 1.7x more likely to buy gifts. Popular food items include meat and seafood, while alcohol focuses on beer and wine.
Shopping Behavior: 92% will shop in stores, mostly from grocery or mass retailers, with food and beverages dominating. Shopping primarily occurs in advance, with 9% planning shopping more than 3 weeks ahead.
Timing: Most shopping is scheduled weeks before Memorial Day, with a small percentage delaying until closer to the date.