2022年纪念日消费者调查（英）-10页_235kb

2022 Memorial Day Consumer Survey Summary

• Key Trends:
  • COVID-19 Impact: 75% plan to celebrate; 60% expect no impact or minimal impact (undeterred by pandemic). Midwesterners (109) and Southerners (103) are most optimistic.
  • Memorial Day Plans: Activities differ by region. Just under half planned grilling/BBQ or gathering. Midwesterners especially plan grilling. Northerners plan more parties travel; Southerners prefer gatherings/grilling. Memorial service attendance less common.
  • Inflation & Spending: 84% expect price inflation affects Memorial Day purchases; 85% plan to spend. Most budget under $75; few spend over $150. Food dominates spending (73%). Beer (67%) is most popular food item; beer/wine/spirits/hard seltzers are top alcoholic beverage choices. 92% plan to shop in-store, 18% online.
  • Shopping & Timing: Grocery and mass retailers are primary purchase channels. Most shoppers (79%) complete their purchasing week before the holiday; 15% plan even earlier.
  • Military Influence: Consumers with military affiliation plan to spend twice as much on gifts compared to average.