2017智能语音助手用户调查报告（英文版）_36页_5mb

Smart Speaker Ownership Summary - The Infinite Dial 2017

Core Content

The Infinite Dial 2017 report provides insights into the adoption and usage of smart speakers among the general population, highlighting their growing importance in daily life and their role in enhancing audio consumption and home automation.

Key Statistics

• Smart Speaker Ownership:

  • 45% of smart speaker owners plan to purchase another.
  • 82% of smart speaker owners have an Amazon Prime subscription.
  • 58% of smart speaker owners have one device, 24% have two, and 18% have three or more.
  • 45% of the population owns a smart speaker.

• Usage Patterns:

  • 47% of smart speaker owners use their devices more often than in the first month.
  • 94% of smart speaker owners use internet streaming sources, compared to 71% of non-owners.
  • 57% of smart speaker owners have a paid subscription to an internet audio service.
  • 29% of smart speaker owners use the "Flash/News briefing" feature regularly.

• Impact on Daily Life:

  • 61% of smart speaker owners strongly agree that their devices feel like having someone to talk to.
  • 69% of smart speaker owners strongly agree that they have encouraged friends to get a smart speaker.
  • 42% of smart speaker owners say their devices are essential to their everyday lives.
  • 40% of smart speaker owners say their devices have had an impact on their lives.

• Reasons for Ownership:

  • The top reasons for owning a smart speaker include:
    • Listening to music (90%)
    • Asking questions without typing (87%)
    • It seemed like a fun new gadget (86%)
    • Listening to news and information (77%)
    • Controlling audio with voice (71%)
    • Making it easier to do things (69%)
    • Quality of sound (65%)
    • Setting alarms (63%)
  • Additional reasons include:
    • Hearing better music than on AM/FM radio (62%)
    • Discovering new songs (53%)
    • Controlling smart home devices (48%)
    • Listening to talk radio/sports talk (44%)
    • Listening to podcasts (40%)
    • Replacing an old stereo (39%)
    • Entertaining children (36%)
    • Helping the elderly (12%)

• Smart Speaker and Children:

  • 45% of households with smart speakers have children.
  • 57% of smart speaker owners with children said entertaining children was a reason for ownership.
  • 88% of smart speaker owners with children strongly agree that children enjoy Alexa.
  • 80% of smart speaker owners with children strongly agree that the device has made it easier to entertain children.

• Concerns of Non-Owners:

  • The main reasons non-owners do not currently own a smart speaker include:
    • Cost (60%)
    • Lack of knowledge (48%)
    • Concern about underutilization (41%)
    • Fear of hacking (41%)
    • Discomfort with always listening (36%)
    • Worry about government surveillance (34%)

• Purchase Intentions:

  • 13% of non-owners are very likely to purchase a smart speaker in the next six months.
  • 41% are somewhat likely.
  • 46% are not at all likely.

Main Views

• Smart Speakers are becoming essential:

  • 42% of smart speaker owners say their devices are essential to their daily lives.
  • 65% strongly agree that they wouldn't want to go back to life without their smart speaker.

• Smart Speakers increase audio consumption:

  • 28% of owners say they listen to more audio since getting the device.
  • 20% say they listen to more news, 20% to more podcasts, and 18% to more audiobooks.

• Smart Speakers enhance convenience and entertainment:

  • They make life easier, especially for parents, and are used for home automation and entertainment.

Conclusion

Smart speakers have rapidly become a significant part of daily life, with a growing percentage of users finding them essential and beneficial. They are primarily used for music, news, and podcasts, and many users feel they have improved their quality of life. However, concerns about cost, security, and underutilization remain among non-owners, limiting their adoption. The report underscores the increasing integration of smart speakers into home environments and their potential to influence future technology use.