2021-11-17-科尔尼-Managing_in_the_No_Normal_more_than_just_failing_fast_3页_1mb

The COVID-19 pandemic has exposed the "no normal" business environment, where decades of change have been accelerated, forcing organizations to "unlearn" outdated practices. Success now depends on embracing rapid prototyping, short-term strategies, and new metrics that account for the perishable nature of results, with a shift prioritizing time over money. Accountability remains critical, but the primary challenge is adapting to uncertainty by fostering flexible talent, redefining deliverables as starting points for solving the next problem, and reducing waste through efficient resource allocation. This era demands new organizational models, risk-embracing cultures, and an intensified sense of immediacy.