20211117-科尔尼-Traditional_retail_calendars_and_staffing_models_casualties_of_the_No_Normal_2页_430kb

Summary of the Provided Content

The text discusses the impact of the "No Normal" era on retail, driven by ongoing disruptions from the COVID-19 pandemic, social unrest, and loss of faith in institutions. Key points include:

• Accepting the No Normal allows retailers to move beyond traditional assumptions, such as event-based calendars and standard staffing models.
• Traditional methods are being sacrificed due to near-continuous changes, leading to challenges like unpredictable shopper traffic and labor issues.
• Retailers are turning to gig economy models (Uberization) for flexible, demand-driven workforce optimization across multiple locations, improving labor economics and consumer experiences.
• This shift enables sharper, consumer-centric curation and data-linked merchandising, adapting to ambiguity and uncertainty.
• Emphasizing the consumer node of commerce, retailers that rewrite rules around assortment, allocation, pricing, promotion, and fulfillment will succeed, while those stuck in old ways fail.
• The No Normal period, characterized by ambiguity from tomorrow to the future, necessitates embracing innovation over rigid traditions.