2021-11-17-科尔尼-Managing_mobile_industry_costs_4页_723kb

Managing Mobile Costs Report Summary

Context

Operators face intense pressure from market saturation, fierce competition, and investors' expectations, leading to declining industry margins globally. This has prompted a shift in focus towards cost management, particularly through A.T. Kearney's Global Cost Benchmarking (GCB) methodology.

Key Points

• Global Cost Benchmarking (GCB):

  • Compares costs of over 80 operators annually across 16 indirect cost types and 140 activities.
  • Determines an average 15-20% efficiency gap (cost inefficiency compared to peers).
  • Approximately 30-60% of the gap can be addressed through best practices.

• Operational Excellence (OPEX) Framework:

  • A three-phase approach integrated into broader cost management.
  • Phase 1: Create Cost Transparency
    • Benchmark indirect costs globally using GCB.
    • Harmonize costs (adjust for country-specific differences).
    • Analyze revenue, direct, capital expenditures, and KPIs.
    • Results in an "efficiency gap" dashboard.
  • Phase 2: Identify Savings Potential
    • Conduct root cause analysis using hypothesis trees.
    • Quantify potential savings (40-70% of initial gap).
    • Develop business cases and implementation roadmaps.
  • Phase 3: Design & Implement Efficiency-Improvement Program
    • Roll out improvement initiatives and track savings.
    • Requires cross-functional teams and strong management buy-in.
    • Foster a cost-conscious organizational culture.

Benefits & Impact

• Savings: Achieved 15-20% efficiency gaps identified, leading to cost reductions.
• Transparency: Clear visibility into cost structures and performance against industry benchmarks.
• Strategy: Helps operators (including multinational and smaller ones) make informed decisions by understanding their competitive position.
• Efficiency: Improved operational efficiency and potentially enabled best-practice sharing within groups.
• Profitability: Measures designed to improve profit margins, especially in mature markets facing competition.

Case Study Highlights

• Emerging markets operators successfully rolled out GCB to subsidiaries.
• Mature market operator used OPEX to drive cost savings quickly by prioritizing initiatives and restructuring.