欧洲外资吸引力调查2023-36页_6mb

EY Europe Attractiveness Survey: Attracting Next-Generation Inward Investment

Overview

The 2023 EY Europe Attractiveness Survey highlights Europe’s struggle with attracting foreign direct investment (FDI) due to geopolitical and economic shocks. Despite FDI growth stalling in 2022 (only +1% compared to 2021), many companies plan investments for 2023. A paradigm shift in investment decisions requires a "new location logic" focusing on:

Key Findings

• Priorities for 2023 investments:

  1. Liquidity of financial markets and capital availability.
  2. Strength of domestic markets.
  3. Policy approach to climate change and sustainability.

• Top Risks:

  • Political instability.
  • Increased costs.
  • Regulatory burden and talent scarcity.

Recommendations for Europe

To secure next-generation FDI, Europe must focus on six areas:

1. Support high-tech industries and innovation (64% of executives plan R&D investments).
2. Support SMEs (57% of SMEs plan expansion, compared to 79% of larger firms).
3. Refresh Europe’s appeal as the natural home of next-generation businesses (61% see Europe as more attractive for sustainability).
4. Develop next-generation talent (address skilled labor shortages in high-demand sectors).
5. Build confidence with a modernized tax and regulatory regime (simplify and predictability in taxation).
6. Strengthen Europe’s capabilities in technology and manufacturing.

Challenges

• U.S. Inflation Reduction Act (IRA) poses a competitive threat to Europe’s strategic industries.
• Shortages in talent, energy, and regulatory complexity are major barriers.

Supporting Data

• FDI projects increased by just 1% in 2022, but jobs created dropped by 16%.
• FDI is now diversified, with Southern, Central, and Eastern European countries seeing growth.
• Markets are prioritizing environmental goals alongside economic development.

Methodology

• Based on the EY European Investment Monitor database and surveys of 508 international decision-makers.
• Tracks inward investment, job creation, and corporate activities across Europe.

Methodology: Data is derived from EY’s proprietary European Investment Monitor and global surveys, identifying trends in FDI and investor sentiment.