2021年第三季度消费者趋势报告（英）-45页_13mb

Consumer Trends Report Q3 2021 Summary

Introduction & Key Takeaways

Jungle Scout's quarterly Consumer Trends Report analyzes the spending behaviors and preferences of 1,100 U.S. consumers, focusing on how these behaviors have evolved over time and in response to current events. The report covers changes in e-commerce, brand activism, social media, and emerging technologies, as well as the performance of retail stores like Amazon and Walmart. It highlights the shift in consumer priorities and shopping habits in Q3 2021, with a particular emphasis on essential goods, in-store shopping, and the influence of digital platforms.

Core Content & Key Insights

1. Adoption of Emerging E-commerce and Financial Technologies

• Flexible Payment Options: 48% of consumers prefer retailers offering flexible payment methods such as "buy now, pay later" or cryptocurrency.
• Deal-Finding Tools: 44% use browser extensions like Honey or Amazon Assistant to find deals.
• Price Comparison: Consumers increasingly value the ability to compare prices easily online.
• Amazon's Appeal: The easy-to-use Amazon website and app are among the top reasons shoppers choose to buy there.

2. Social Media and Influencer Impact

• Popular Platforms: Facebook, YouTube, Instagram, and TikTok are the most influential social media platforms.
• Influencer Engagement: 1 in 4 consumers follow fashion or beauty influencers.
• Purchase Influence: 56% of consumers are likely to purchase products recommended to them online.

3. Brand Activism and Transparency

• Social Impact: 58% of consumers say a brand's social activism affects their perception of the brand.
• Positive Perception: 43% view brands more favorably when they actively engage in social change.
• Negative Perception: 15% of consumers have a negative view of brand activism.
• Consumer Priorities: 56% of consumers would prefer to buy from brands that treat employees well, are transparent, and are eco-friendly or locally sourced.

4. In-Store vs. Online Shopping

• Walmart Dominance: Walmart leads in in-store shopping with 63% of consumers purchasing from it in the past 3 months, compared to 65% on Amazon.
• In-Store Preference: 56% of consumers choose in-store shopping to get out of their homes.
• Essential Goods: Walmart excels in categories like groceries, OTC medications, vitamins, and pet supplies, which may remain in high demand due to the ongoing effects of the pandemic.

5. Holiday Spending Expectations

• Holiday Spending Trends: 24% of consumers plan to spend more on Christmas, while Thanksgiving and Halloween are also expected to see increased spending.
• Early Shopping: Nearly a third of consumers plan to start their holiday shopping before the end of October.
• Travel Plans: Many consumers are planning travel, with a strong preference for domestic trips and staying with friends or family.

Chapter 1: Q3 Insights

Consumer Priorities

• Top Priorities: Family, physical health, mental health, and finances remained the top priorities.
• Love Life: Love life ranked higher than politics/civic engagement.
• Lifestyle Changes: 20% of consumers worked from home, 12% adopted or bought a new pet, and 11% changed jobs.

Travel Behavior

• Travel Plans: 60% of consumers plan to travel, with a preference for domestic travel and personal cars.
• Lodging Preferences: 38% prefer staying with family or friends, 32% choose mid-level budget hotels, and 31% opt for luxury hotels.

Chapter 2: Trending Spending

Popular Products

• Essential Goods: Consumers are buying more groceries (33%), cleaning supplies (28%), and vitamins (28%).
• Declining Purchases: Fewer electronics (14%), clothing, and automotive products are being bought.

Product Category Trends

• Rising Categories: Office supplies (up 37%), tobacco (up 21%), and beauty and personal care (up 18%).
• Declining Categories: Books (down 6%), beauty and personal care (down 9%), and toys (down 5%).

Shopping Preferences

• Top Stores: Walmart leads in-store shopping (63%), while Amazon leads online (65%).
• Online Spend: 85% of consumers spent less than $500 on Amazon in Q2, with 52% expecting to spend over $100 and 15% over $500 in Q3.

Chapter 3: E-commerce Report

Online vs. In-Store

• Online Spend: 32% of consumers expect a decrease in online spending in Q3.
• Future Trends: 62% of consumers believe the majority of shopping will be online in the future.

Amazon's Role

• Prime Membership: 52% of consumers would spend over $100 on Amazon, with a shift toward lower-priced items in Q3.
• Top Reasons for Shopping on Amazon: Prime membership, fast shipping, and easy navigation.
• Top Reasons for Not Shopping on Amazon: High shipping costs, lack of preferred brands, and negative brand perception.

Chapter 4: Emerging Technology & Social Media

• Fintech Trends: Flexible payment options are becoming more popular.
• Influencer Marketing: Influencers play a significant role in product recommendations.
• Brand Activism: Social activism and transparency are key factors in consumer trust and brand loyalty.

Chapter 5: About the Report

• Methodology: The report is based on data from 1,100 U.S. consumers.
• Data Use: The data can be used to understand consumer behavior and make informed business decisions.
• Jungle Scout: A platform that provides insights into e-commerce and retail trends.