2019年全球金融科技应用指数报告-安永-2019.6-43页_667kb

Global FinTech Adoption Index 2019 Summary

Core Content

The Global FinTech Adoption Index 2019 provides an in-depth analysis of the growth and evolution of the FinTech industry across global markets. It highlights how FinTech has transitioned from a disruptive force to a mainstream player, influencing both consumer and SME financial services usage. The report includes insights from surveys of over 27,000 consumers in 27 markets and 1,000 SMEs in five markets, along with interviews with FinTech companies and financial institutions.

Main Points

1. FinTech Adoption Trends

• FinTech has matured and globalized: The global consumer adoption rate reached 64% in 2019, surpassing expectations and becoming a mainstream part of the financial services landscape.
• Emerging markets lead: China and India have the highest adoption rates at 87%, followed by Russia and South Africa at 82%.
• Open banking in Europe: The Netherlands, UK, and Ireland are leading in FinTech adoption, influenced by the development of open banking frameworks.
• SME adoption is growing: SMEs are increasingly adopting FinTech services, with the report introducing the first SME FinTech Adoption Index.

2. Consumer Behavior and Preferences

• Awareness is high: Over 96% of global consumers are aware of at least one FinTech service for money transfer and payments.
• Money transfer and payments is the most commonly used FinTech category, with 75% of consumers using at least one service in this area. In China, the adoption rate is 95%.
• Top reasons for using FinTech:
  • Attractive rates and fees (33%)
  • Ease of setting up an account (68%)
  • Willingness to share bank data (46%)
• Preference for online and app-based services: Despite security concerns, 75% of FinTech adopters prefer online and app-based financial products.

3. FinTech Ecosystems and Competitors

• Incumbents are not just competitors: Financial institutions are now offering FinTech propositions, blurring the lines between traditional and digital players.
• Non-financial services companies are entering the FinTech space: 68% of consumers are open to financial services from non-financial companies, with 45% preferring retailers and 44% preferring telecom firms.
• Ecosystems are replacing traditional partnerships: FinTech interactions are forming ecosystems that include both financial and non-financial organizations, changing the industry landscape.

4. Consumer Priorities and Trust

• Trust remains a key barrier: In markets like Chile, France, and Japan, trust in incumbents is the top reason non-adopters stick with traditional providers.
• Consumer preferences evolve: In 2019, attractive rates and fees overtook ease of setting up an account as the primary reason for using FinTech.
• Word-of-mouth is influential: 30% of adopters and 35% of non-adopters rely on word-of-mouth from family, friends, and colleagues for financial service decisions.

Key Findings

• FinTech is no longer just a disruptor: It has evolved into a sophisticated, global competitor, with many companies now operating like traditional financial institutions.
• Adoption rates are rising rapidly: The global adoption rate increased from 16% in 2015 to 64% in 2019, indicating a shift in consumer behavior.
• Data portability and sharing are important: 46% of FinTech adopters are willing to share their bank data with other organizations for better offers, while 38% are open to sharing with traditional financial institutions.
• SMEs are key users of FinTech: SMEs prefer technological solutions and are willing to share data with FinTech companies, indicating a growing demand for digital financial services.
• New technologies drive innovation: Artificial intelligence and blockchain are expected to continue shaping the FinTech landscape, enabling new services and enhancing existing ones.

Conclusion

The FinTech industry has matured significantly over the past five years, becoming a critical part of the global financial ecosystem. It is reshaping how consumers and SMEs access and use financial services, with both incumbents and non-financial organizations entering the space. As the industry continues to evolve, the focus is shifting from disruption to competition, innovation, and the development of ecosystems. FinTech is now a "new normal", and the challenge for all players is to differentiate through personalization, transparency, and convenience.

Key Statistics

• 75% of consumers use money transfer and payment FinTech services.
• 95% of consumers in China use such services.
• 33% of FinTech adopters would first consider a non-bank provider for a new financial service.
• 68% of consumers are willing to consider financial products from non-financial companies.
• 46% of FinTech adopters are willing to share their bank data with other organizations.