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InMobi Remarketing Summary

Core Content

InMobi addresses common myths surrounding remarketing in mobile applications, providing insights into its effectiveness, cost-efficiency, and user experience impact. The summary highlights how remarketing can be a powerful tool for app marketers to re-engage users, retain them, and ultimately improve their app's performance and revenue.

Main Myths and Their Analysis

Myth 1: I don't need Remarketing

• Belief: Some app marketers think that user acquisition alone is sufficient for app success.
• Reality: Retaining existing users is crucial for long-term app success. Remarketing helps re-engage dormant users and can significantly impact user behavior and app growth.
• Key Insight: A survey found that 55% of app marketers consider user engagement and retention their biggest challenge, yet most still focus on user acquisition.

Myth 2: Remarketing is expensive, tedious, and requires expertise I don't have

• Belief: Many feel that remarketing is costly and complex.
• Reality: Remarketing can be more efficient than traditional methods, delivering:
  • 150% higher conversion rates
  • 10 times higher click-through rates for retargeted ads over display ads
  • 30% higher shopping cart completion rates
  • 50% higher likelihood of conversion
• Key Insight: Collaborating with a remarketing partner can simplify the process, reduce costs, and improve results through expert implementation and best practices.

Myth 3: Remarketing will invade the privacy of my users

• Belief: Concerns about user privacy are common.
• Reality: InMobi ensures no personally identifiable data is shared. Users are tagged based on in-app behavior to create anonymous segments, ensuring privacy and ethical targeting.
• Key Insight: Remarketing is designed to be privacy-conscious, using only behavioral data for targeting.

Myth 4: Remarketing can be irksome for my users

• Belief: Users might find remarketing annoying and could uninstall the app.
• Reality: While this is a valid concern, InMobi emphasizes the importance of frequency capping and other best practices to prevent ad fatigue and negative user experiences.
• Key Insight: Best practices include:
  • Accurate audience segmentation
  • Dynamic creative optimization (DCO)
  • Refreshing creatives regularly
  • Appropriately un/tagging users based on their latest activity

Myth 5: I already work with a Remarketing partner

• Belief: Using one remarketing partner is sufficient.
• Reality: Working with multiple partners can offer better reach and performance. InMobi suggests evaluating and testing multiple partners to optimize campaign outcomes.
• Key Insight: It's important to understand the integration processes and timelines of potential partners to make informed decisions.

Key Information

• InMobi is a global mobile advertising platform focused on delivering the best ROI for mobile marketers.
• It is a mobile-first platform that offers advanced ad experiences, including video advertising, powered by deep learning-based optimization engines.
• InMobi reaches over 1.5 billion unique mobile devices worldwide and is recognized for innovation in the mobile advertising space.
• Remarketing is a strategic component that should be integrated into any comprehensive app marketing plan to drive user retention and increase revenue.

4 Simple Steps to Start Remarketing

1. Identify your target audience based on their in-app behavioral history.
2. Activate tracking and postback to monitor user activity and campaign performance.
3. Provide creative assets tailored to user behavior and preferences.
4. Enable deep-links for a seamless user experience from another app to yours.

Conclusion

InMobi’s remarketing strategy is built on the foundation of addressing common misconceptions and offering a scalable, efficient, and privacy-conscious solution. By leveraging remarketing, app marketers can enhance user engagement, improve retention, and ultimately drive better business outcomes.