品牌价值-北欧最有价值和最强品牌150强2023年度报告（英）-2023.9-37页_10mb

Nordic 150 2023

Report Analysis

Key Highlights

1. Top 3 Most Valuable Nordic Brands

• IKEA:

  • Brand Value: €15.4 billion (up 2%)
  • Brand Strength Index (BSI): 85 (AA+ rating), dropped 4 points due to price hikes affecting customer perceptions.

• Equinor:

  • Brand Value: €12.6 billion (up 57%), becoming North Europe's second most valuable brand.
  • Strengthened Position: Partnerships in hydrogen energy and improved financial performance.

• Volvo:

  • Brand Value: €8.5 billion (down 31%), losing its top-three position.

2. Fastest-Growing Brands (2022–2023)

• Zyn (Sweden): +228% in brand value, dominated the nicotine pouch market.
• Oatly (Sweden): +179% in brand value, driven by plant-based milk demand.
• AkerBP (Norway): +130% in brand value, benefited from acquisitions and energy market recovery.

3. Strongest Brands (Highest BSI – Brand Strength Index)

• ICA (Sweden): BSI 89 – AAA rating, focused on sustainability and customer loyalty.
• Elisa (Finland): BSI 87 – AAA rating, excelling in 5G deployment and sustainability.

4. Sustainability Leadership

• Valio (Finland): Highest Sustainability Perceptions Score (6.4/10), ahead in sustainable dairy practices.
• Equinor and ICA: Highlighted strong sustainability commitments aligning with global trends.

5. Trends & Challenges

• Expansion vs. Perception: Global growth for brands like IKEA, Spotify, and Maersk overshadowed by concerns over affordability.
• Economic Factors: Rising costs for raw materials and energy influenced customer behavior and brand loyalty.

6. Additional Insights

• Methodology: Brand values determined using data from over 100,000 respondents and royalty relief models.
• Sector Diversity: Strong representation from retail, energy, technology, and logistics.
• Regional Performance: Nordic countries' overall soft power improved, with strong rankings in business, trade, and sustainability.

Source: Brand Finance Nordic 150 2023