品牌价值-最有价值和最强服装品牌50强的2023年度报告（英）-2023.9-31页_8mb

Key Findings from the Brand Finance Apparel 50 2023 Report

• Methodology: Brand Finance assesses brand value using the Royalty Relief methodology, based on market research and global brand equity data, with the Brand Strength Index (BSI) measuring marketing investments, stakeholder perceptions, and business performance, aligned with ISO standards.

• Top-Ranked Brands: Nike is the most valuable at USD 31.3 billion, retaining its title despite a 6% value decrease. Other top brands include Louis Vuitton, Chanel, and Adidas, with some showing significant growth in 2023.

• Major Trends:

  • Sports apparel brands performed well due to innovation and local market adaptation.
  • China's apparel industry shifts toward brand generation, exemplified by Bosideng's rise, incorporating sustainability and global expansion.
  • Fast fashion brands like H&M and Zara faced declines due to sustainability challenges and greenwashing issues.

• Sustainability and Innovation: Brands with strong sustainability initiatives, such as Nike with a USD 2.3 billion Sustainability Perceptions Value, gained an advantage in building consumer loyalty and brand strength.

• Challenges: Economic uncertainties, inflation, and shifting consumer preferences toward eco-friendly options impacted brand values, highlighting the need for transparent communication and strategic adaptation.

This report underscores the importance of balancing brand strength and financial performance in the apparel industry.