2024-12-22-Jungle_Scout-2024年亚马逊健身与户外休闲运动产品趋势分析报告（英文版）_10页_5mb

Amazon Home Gym & Fitness Market Trends Summary

• Introduction: Gym and fitness products on Amazon are experiencing strong demand growth, with private label products leading the market and sales rising nearly 25% year-over-year. Searches for items like "walking pad" jumped 39% in the past 30 days.

• Key Trends: Private label dominates, with convenience and space-saving designs growing in consumer preference. Amazon's private label faces stiff competition from other brands.

• Sales Performance: Top-selling products include Amazon Basics dumbbells (↑37%) and yoga mats (↑10%). Unit sales and revenue increased across the board for the category.

• Market Dynamic: First-party sellers (1P) held a slight edge over third-party sellers (3P). Brands like Peloton and MERACH showed market share gains, while others like Sunny Health & Fitness and Fitbit saw declines.

• Keyword Analysis: High-demand searches include "walking pad" (+28%), "yoga mat" (+12%), and "dumbbells" (+12%). Generic keywords saw very high competition, while some branded searches, like "DeerRun walking pad," grew significantly.

• Brand Insights: Amazon Basics, Gaiam, and NordicTrack are top sellers in the market share rankings. Competitive analysis shows brands need to adjust pricing and features to stay relevant.

• Tools and Insights: Jungle Scout Cobalt provides robust market intelligence data for competitor research, keyword tracking, and sales forecasting, helping brands optimize strategies and advertising.