2024-12-03-OIV-2023年世界葡萄酒及消费者报告_44页_1mb

Summary of OIV's 2023 Report on Wine Production and Consumption by Colour

Focus

The report, based on data from 2000 to 2021, analyzes the evolution of global wine production and consumption by colour, highlighting trends driven by changing consumer preferences. Red wine saw a significant decline in production and consumption, while white and rosé wines experienced growth.

Key Insights

Red Wine

• Production peaked in 2004 and dropped by 25% to 110 million hectolitres (mhl) in 2021.
• Consumption decreased, particularly in Europe (e.g., Germany, France, Italy, Spain), while emerging markets like China, the USA, Russia, and Brazil showed growth.
• European countries like France and Italy recorded sharp declines, but Southern Hemisphere producers (e.g., Chile, Argentina) and other non-European nations increased output.

White Wine

• Production grew steadily, exceeding red wine output since 2013, reaching 130 mhl in 2021.
• Growth driven by the rise of sparkling wine; consumption increased with strong demand in the USA, Germany, UK, and South Africa.
• European producers like France and Spain saw stable or declining shares, while countries like Italy expanded.

Rosé Wine

• Production and consumption increased significantly, with a global rise of about 25%.
• Highly concentrated in top-producing countries (e.g., France, Spain); France leads in consumption, while markets in the UK, USA, and South Africa showed rapid growth.

Geographical Trends

• Decline in Europe for both production and consumption of all colours, offset by growth in non-European regions.
• Major producing countries: Italy, Spain, France, USA, Australia for red and white wines; France dominates rosé.
• Emerging economies like China and Brazil are key drivers of consumption shifts, particularly for red wine.

Methodology

• Data drawn from OIV member states, international organizations, and private providers; estimations used for missing data.
• Challenges noted in defining and aggregating data for white and rosé wines, leading to potential discrepancies.