2017年亚太区租户普查报告（英文版）_34页_2mb

AUC 2017 Asia Pacific Occupier Survey Summary

Core Content

The CBRE 2017 Asia Pacific Occupier Survey provides an in-depth analysis of corporate real estate strategies and challenges faced by both multinational corporations (MNCs) and Asia Pacific-based companies across the region. The survey includes responses from 450 companies, with a focus on 50 multinational respondents and four national surveys in China, India, Japan, and Australia.

Main Views and Key Information

Growth Trends

• Asia Pacific as a Growth Engine: Both MNCs and local companies in the region expect headcount growth over the next three years. However, local companies show stronger intentions.
• Emerging Asia as a Focus: MNCs are particularly interested in expanding in emerging markets like China and India, while Japan remains a key developed market for expansion due to demand in IT and pharmaceutical sectors.
• Expansion Preferences: In China, Beijing and Shanghai are preferred for expansion, while in India, Bangalore remains the top outsourcing hub. Chinese companies are also showing interest in overseas property purchases, especially in Hong Kong.

Challenges

• Economic Uncertainty: This remains the top concern for both MNCs and local companies. However, local companies emphasize cost escalation and talent availability more than MNCs.
• Technology Disruption: MNCs view technology disruption as a growing challenge, particularly in sectors like finance and telecommunications. The rise of FinTech and automation could lead to a shift from offshoring to "noshoring".
• Talent Shortages: In Japan, the aging population poses a significant challenge for talent availability, especially in TMT and construction sectors.

Workplace Strategy Evolution

• Shift from Passive to Proactive: MNCs are increasingly proactive in implementing workplace strategies to improve space efficiency and cost savings.
• Activity-Based Working (ABW): Over half of MNCs plan to implement ABW, which is expected to surpass fixed desks as the dominant workspace format. Companies are also planning to increase focus and quiet zones, social and relaxation spaces, and collaborative areas.
• Desk Sharing: The desk sharing ratio is set to increase significantly, with 66% of MNCs targeting a ratio above 1:1 by 2020. This will lead to a decline in average space per employee.
• Mobile Working: Nearly all MNCs (92%) plan to allow mobile working, while local companies are more conservative, especially in Japan.

Location and Building Selection Criteria

• Cost as a Primary Factor: Real estate cost is the main driver for both location and building selection. MNCs also prioritize access to new markets, transport accessibility, and building quality.
• Market-Specific Considerations:
  • In China, government incentives and infrastructure quality are key.
  • In India, infrastructure quality is a major concern.
  • In Japan, earthquake resistance is a top consideration.
  • In Australia, indoor environment quality and end-of-trip facilities are important for wellness and sustainability.

Use of Third-Party Spaces

• Cost-Saving Strategy: Many occupiers are exploring third-party spaces like serviced offices, co-working spaces, and business incubators to reduce fit-out costs and CAPEX.
• Implementation Challenges: While ABW is becoming more common, managing the transition involves cost and disruption. Some companies opt for ABW during relocations or consolidations.

Key Messages

• Future-Proofing CRE Portfolios: Companies are focusing on flexibility, efficiency, and strategic alignment with business growth and talent attraction.
• Adaptation to Market Conditions: The shift towards ABW, desk sharing, and wellness amenities reflects a broader trend of adapting to cost pressures and employee expectations.
• Diverse Strategies Across Markets: While MNCs and local companies share some common priorities, their strategies and implementation differ based on regional economic conditions, cultural attitudes, and market-specific factors.

Conclusion

The survey highlights the evolving landscape of corporate real estate in the Asia Pacific region, driven by economic uncertainty, cost efficiency, and the need for flexible workplace strategies. Multinationals and local companies are adopting ABW, desk sharing, and third-party spaces to meet these challenges, while also prioritizing talent attraction, brand image, and wellness initiatives. The report underscores the importance of strategic planning, market-specific adaptations, and employee engagement in shaping the future of corporate real estate.