20160607_CBRE_2016全球企业租户普查报告_37页_14mb

CBRE Global Occupier Survey 2015/16 Summary

Core Content

The CBRE Global Occupier Survey 2015/16 provides insights into the evolving strategies, priorities, and challenges of corporate real estate (CRE) executives worldwide. The survey collected responses from 402 senior CRE executives across the Americas (57%), EMEA (30%), and Asia Pacific (13%), with a significant portion (48%) managing global portfolios and the rest (52%) overseeing regional portfolios.

The report identifies three dominant global themes influencing CRE strategies:

1. Macro Perspective
2. Employee-Centric Thinking
3. Agile Enterprise

These themes reflect the growing complexity and strategic importance of CRE in the context of global business dynamics.

Main Themes and Insights

1. Macro Perspective

• Global economic uncertainty is a major challenge for CRE executives, with 49% of respondents citing it as a leading concern.
• Asia Pacific respondents are particularly sensitive to economic uncertainty (69%), followed by EMEA (58%) and Americas (36%).
• Emerging markets like India and Southeast Asia are seen as favorable destinations due to growth opportunities.
• Cost escalation is also a major concern, reported by 43% of global respondents, driven largely by rising office rents in the U.S. and Europe.
• Americas respondents are more focused on talent acquisition and retention, while EMEA and Asia Pacific prioritize cost management and internal collaboration.

2. Employee-Centric Thinking

• Flexible working and work-life balance are increasingly central to workplace strategies.
• Workplace strategy reflects workforce needs, with cost savings as a primary goal globally.
• In the Americas, more than 50% of workplace initiatives are driven by employee attraction and retention.
• In EMEA and Asia Pacific, initiatives are more focused on internal collaboration.
• Indoor environmental quality, amenities, and public transportation are key features valued by employees, with flexible working being the most important globally (49%).

3. Agile Enterprise

• Centralized CRE management is becoming more common, with 72% of respondents managing CRE in a centralized structure.
• Agility in CRE strategies is necessary to keep pace with the speed of business, and this is achieved through centralization and external partnerships.
• C-suite sponsorship is critical for CRE strategies to align with broader enterprise goals, especially in talent-driven transformations.

Key Challenges

• Economic uncertainty is the top challenge globally, with Asia Pacific and EMEA showing the most concern.
• Cost escalation is a widespread issue, especially in prime office spaces.
• Skilled labor shortages are a concern, but their impact varies by region.
  • Americas and EMEA are more focused on cost and market economics.
  • EMEA has a notable focus on workforce preferences.
  • Asia Pacific is driven by public transportation access and workplace amenities.

Industry-Specific Insights

• Banking and Finance sector executives are more concerned with regulatory challenges, economic uncertainty, and technology disruption.
• Tech and Telecom sector executives highlight cost escalation and skilled labor shortages as top concerns, with economic uncertainty being a primary issue in EMEA and Asia Pacific.
• Space efficiency programs are the most effective for cost savings, with 79% of global respondents citing them as their top strategy.
• Lease renegotiation is also widely used to manage costs, while facilities management sourcing, relocations, and energy management are being considered by about a quarter of organizations in all regions.

Call to Action

• CRE strategies must be aligned with enterprise-level goals.
• Smart global data is essential for engaging the C-suite and demonstrating the value of CRE.
• Cost management remains a priority, but employee satisfaction and workplace experience are becoming increasingly important.
• Physical space is evolving from a cost center to a strategic asset that supports employee engagement, productivity, and brand identity.

Conclusion

The report underscores the shift in CRE strategy from traditional cost management to a more employee-centric and agile approach, influenced by global economic conditions, technological advancements, and changing workforce expectations. CRE leaders are now expected to create high-quality, flexible, and collaborative environments that not only support business objectives but also enhance the overall employee experience.