2018年商旅状况报告（英文版）-2mb

The TripActions 2018 State of Business Travel Report Summary

Core Content

The TripActions 2018 State of Business Travel Report highlights the importance of in-person connections in driving business growth, the evolving needs of modern business travelers, and the inadequacy of legacy travel management solutions. The report is based on a survey of 2,900 business travelers conducted in June 2018.

Main Insights

1. In-person Connections Fuel Company Growth

• Key Finding: Over 90% of surveyed travelers believe business travel is essential for company growth.
• Deal Closing Preference: 91% of respondents prefer to close important deals in person, even if it requires flying.
• Importance of Trust: Face-to-face interactions are crucial for building trust, which is vital for sealing deals and maintaining business relationships.
• Business Travel Tip: Companies should identify which meetings require in-person interaction and empower employees to make those connections when necessary.

2. Needs of the Modern Business Traveler Are Evolving

• Perception Shift: Employees now see business travel as a perk rather than a burden, with 90% viewing it as such.
• Millennial Influence: Millennials and Gen Zers are reshaping business travel expectations:
  • 36% seek unique experiences by staying at boutique hotels or Airbnb-style accommodations.
  • 21% of Millennials don't belong to any loyalty program.
  • Shared car services are their preferred ground transportation.
• Health and Wellness Focus: Modern travelers value flexibility, mental and physical well-being, and are more concerned about travel stress.
• Business Travel Tip: Travel policies should reflect these evolving expectations, offering flexibility and a consumer-like experience.

3. Legacy Solutions Aren’t Meeting Business Travelers’ Needs

• Booking Frustrations: 50% of travelers don't use their company's corporate travel solution.
• Common Issues: Lack of inventory and time spent booking are the top frustrations.
• Booking Time: 83% of travelers report it takes over an hour to book a trip.
• Preference for Consumer Tools: Business travelers of all ages prefer the vast choices and user-friendly experiences of consumer travel platforms.
• Going Rogue: Half of the travelers book trips outside of company-approved tools, making it difficult for companies to track and manage travel spend.
• Support Gaps: 64% of travelers feel unsupported during unexpected travel issues, while only 8% report proactive support from travel agents.
• Business Travel Tip: Conduct traveler happiness surveys to assess the effectiveness of current tools and consider updating them to better meet employee needs.

Key Information

• Total Surveyed: 2,900 business travelers.
• Industry Impact: Business travel is a $1.5 trillion industry that is ripe for disruption.
• Technology Limitations: While technology is useful for routine tasks, it cannot replace the value of in-person interactions for building trust and relationships.
• Future Outlook: Companies need to evolve their travel policies and tools to match the expectations of a new generation of travelers, offering convenience, choice, and support.

Conclusion

The report underscores that in-person business travel remains vital for company growth, but modern travelers expect more flexibility, personalization, and support than traditional corporate travel solutions provide. Companies must adapt to these changing needs to improve employee satisfaction, reduce travel costs, and maintain effective business relationships.