TripActions-2018年商旅状态报告(旅行)(英文)-2018.10-20页-2mb
报告摘要
The TripActions 2018 State of Business Travel Report Summary
Core Content
The TripActions 2018 State of Business Travel Report highlights the evolving landscape of business travel and the challenges faced by modern travelers. It emphasizes the importance of in-person interactions in driving company growth and the need for updated, user-friendly travel solutions to meet the expectations of today's workforce, particularly Millennials and Gen Zers.
Main Insights
1. In-person Connections Fuel Company Growth
- 90% of surveyed employees believe business travel is essential for company growth.
- 91% prefer to close important deals in person, even if it involves flying.
- 67% find it difficult to build business relationships over video.
- Technology cannot replace the trust and connection built through face-to-face meetings.
Business Travel Tip:
Reassess the role of in-person meetings in your company's growth strategy and empower employees to use these interactions when they matter most.
2. Needs of the Modern Business Traveler Are Evolving
- 90% of employees view business travel as a perk.
- 80% feel more excited about their job after traveling.
- Millennials and Gen Zers are reshaping travel expectations:
- 36% seek unique travel experiences through boutique hotels or Airbnb-type accommodations.
- 21% do not belong to any loyalty program.
- Shared car services are their preferred ground transportation.
Business Travel Tip:
Consider the preferences of younger generations when developing travel policies and provide flexibility in booking and accommodation choices.
3. Legacy Solutions Aren't Meeting Business Travelers’ Needs
- 50% of travelers do not use their company’s corporate travel solution.
- The biggest frustration is a lack of inventory and time spent booking, with 83% taking over an hour to book a trip.
- Travelers consider price last when booking a trip.
- Only 8% of travelers report that their travel agent proactively reaches out during unexpected changes.
Business Travel Tip:
Conduct a traveler happiness survey to evaluate whether your current travel management tools are meeting employees' needs and consider updating them if necessary.
Key Information
- Survey Methodology: 2,900 travelers surveyed in June 2018.
- Industry Size: Business travel is a $1.5 trillion industry.
- User Experience Gap: A significant gap exists between consumer travel experiences and traditional corporate travel solutions.
- Employee Behavior: Many are "going rogue" by booking travel outside of company-approved tools due to frustration with legacy systems.
Conclusion
The report underscores the critical role of business travel in company growth and the necessity of adapting to modern traveler expectations. It calls for companies to invest in updated, flexible, and supportive travel solutions to enhance employee satisfaction and ensure effective travel spend management. By aligning with the evolving needs of the workforce, businesses can foster stronger relationships and drive long-term success.
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