2023-07-11-勤策消费研究-雪糕行业发展趋势报告_27页_1mb

Snow Gelo Industry Analysis Summary

Market Overview

• The snow gelo market in China has shown significant growth, with a compound annual growth rate (CAGR) of 9.6% from 2017 to 2026.
• Market size increased from CNY 1730 million in 2017 to an expected CNY 2480 million by 2026.
• Key factors include the rise of new brands and online sales.

Consumer Preferences

• Primary consumers are young individuals (aged 18-35), with females dominating, representing about 58% of consumers.
• Price sensitivity is moderate, with taste and flavor variety being primary decision-making factors.
• High-income segments show preference for premium products, while middle-income consumers opt for affordable options.

Trends and Future Outlook

• Emerging trends include localization (e.g., cultural snow gelo designs), health aspect (low-fat, fortified options), and sustainability-focused marketing.
• Cross-industry collaborations are increasing, driving revenue growth for traditional players like Yili and Mengniu.
• Online channels are expanding, accounting for a growing share of sales.