2017用户体验和用户研究行业调查报告（英文版）_15页_3mb

2017 UX and User Research Industry Survey Report Summary

Core Content

The 2017 UX and User Research Industry Survey Report highlights the evolving role of user experience (UX) and user research within organizations. It outlines the increasing importance of incorporating user insights early and frequently in the product development lifecycle, reflecting a broader organizational shift toward customer-centric practices.

Main Points

• User Research Trends:

  • There is a growing trend of conducting user research earlier in the development process, including before product concepts are developed.
  • Continuous feedback during prototyping is becoming more common, helping to refine concepts before development and reducing rework.
  • Organizations are also performing more frequent competitive research to understand customer expectations and benchmark their experiences.

• Role and Seniority:

  • The survey includes questions targeting different roles within companies, such as UX Design, Product Management, Engineering, C-Level executives, and Marketing.
  • C-Level or Senior Executive roles are increasingly supportive of UX and user research, recognizing the ROI and importance of these practices.

• UX Integration:

  • User experience is no longer limited to designers but is becoming a core part of the company's approach.
  • Marketing teams are also showing increased interest in user research, using it to create more effective campaigns.

• Methodologies and Budget:

  • A well-rounded research strategy involves a mix of qualitative, quantitative, attitudinal, and behavioral methods.
  • The majority of respondents invest in three or more methodologies, indicating a maturing approach to UX and customer experience.
  • User research budgets have increased over the past four years, with many companies reporting a moderate to significant increase.

• Usability Testing:

  • Usability testing frequency has increased for the fourth consecutive year.
  • Remote/online usability testing is becoming more prevalent, with a growing percentage of testing done in this format.
  • Moderated remote testing is also on the rise, showing a shift in how companies approach user testing.

• Future Concerns and Trends:

  • The top concerns for launching new digital products include users' understanding of the product, KPIs and business metrics, not enough research/testing, bugs and technical performance, and product-market fit.
  • Key online trends expected to impact user experience in the next five years include artificial intelligence, virtual/augmented reality, and voice interaction. Multi-device interaction and omnichannel experiences remain significant priorities.

Key Information

• User Research Stages:

  • User research is now conducted at various stages of development, including early exploration, prototyping, and post-launch optimization.

• Recruitment Methods:

  • Companies use a variety of methods to recruit participants for user research, such as internal recruitment, external panels, and online platforms.

• Time and Budget Allocation:

  • The percentage of time spent on usability tests varies, but there is a clear trend of increased investment in user research.
  • Monthly budgets for user research are also increasing, indicating a growing commitment to UX practices.

• Team Responsibilities:

  • Marketing teams are increasingly involved in user research, with many indicating that user research helps in creating effective marketing campaigns.
  • The customer experience is typically managed by a dedicated team, with some companies having a specific UX research team.

Summary

The 2017 report underscores a significant transformation in the UX and user research landscape. Organizations are adopting a more integrated and continuous approach to user research, which is helping them create more customer-centric products and services. This shift is supported by executive leadership, with increasing budgets and a greater emphasis on methodologies that provide a comprehensive view of the user experience. As the market becomes more competitive, the importance of understanding and meeting customer needs across multiple devices and channels is becoming more pronounced. The report also highlights the growing influence of emerging technologies like AI, VR, and voice interaction on future UX practices.