Dentsu-2018年网络社会指数（英文）-34页-9mb

Digital Society Index 2018 Summary

Core Content

The Digital Society Index 2018 is a comprehensive report by Dentsu Aegis Network, in collaboration with Oxford Economics, that evaluates how well selected advanced economies are transitioning to a digital economy across three key dimensions: dynamism, inclusion, and trust. The report highlights the importance of digital engagement in driving sustainable growth and emphasizes the need for businesses and governments to address concerns and foster trust in the digital economy.

Main Points

1. Digital Economy as a Growth Opportunity

• The digital economy is seen as a key growth opportunity for both businesses and society.
• It is driven by people, not just by technology, and the pace of growth depends on public engagement and trust.

2. The Digital Society Index

• The index measures three dimensions:
  • Dynamism: The growth of the ICT sector and digital industries.
  • Inclusion: Access to digital tools and services across society.
  • Trust: Confidence in the security and ethical use of digital technologies.
• It combines national economic data with survey responses from 20,000 people globally.

3. Top Performing Countries

• The UK, US, and China ranked highest in the 2018 index.
• United Kingdom excels in inclusion (e.g., education, internet access, digital adoption).
• United States leads in dynamism (e.g., innovation, leading tech companies, R&D).
• China scores high in trust, with citizens more optimistic about the benefits of digital technology.

Key Findings

1. Global Digital Engagement

• 45% of people globally are positively engaged with the digital economy.
• This engagement is measured by belief in digital technology’s ability to:
  • Create jobs
  • Solve societal challenges
  • Ensure overall positive impact
• China has the highest engagement at 73%, while Japan and Germany have the lowest at 32% and 38% respectively.

2. Age and Gender Differences

• Younger people are more engaged than older individuals, though there are exceptions (e.g., in France and Japan).
• Women are less engaged than men globally (42% vs. 49%).

3. Digital Engagement and Economic Maturity

• More mature economies tend to have lower levels of engagement.
• This suggests that economic development does not always correlate with positive digital sentiment.

Factors Influencing Digital Engagement

The report identifies three key areas that businesses and governments should focus on to improve digital engagement:

1. Skills Training

   • Regular and relevant digital skills development is crucial.
   • Engagement declines as time passes since relevant education.

2. Transparency in Data Usage

   • People are increasingly aware of how their data is used.
   • Greater openness and transparency can help build trust.

3. Flexible Workplaces

   • Employees need to be able to utilize their digital skills.
   • Re-engineering work processes is essential to harness latent talent.

Role of Brands in Driving Engagement

• Brands can enhance digital engagement by:
  • Building trust through openness and transparency.
  • Being clear about brand purpose and societal contributions.
  • Increasing the emotional impact of digital products and services.

Concerns About the Digital Economy

• People are worried about the impact of digital technology on jobs, privacy, and personal well-being.
• In Germany and the UK, only 18% of people believe digital technologies will create job opportunities in the next 5–10 years.
• Japan is the most skeptical, with 22% believing digital technology will help solve societal challenges.

Implications for Policy and Business

• The Digital Society Index serves as a reference for policymakers and business leaders to understand how well countries are transitioning to a digital economy.
• It also acts as a barometer of public sentiment.
• A balanced approach is necessary to ensure digital growth benefits all sectors of society and fosters trust.

Conclusion

• The transition to a digital economy is not just about technological advancement but also about people's trust, skills, and inclusion.
• The index underscores the importance of communication, education, and policy in shaping a sustainable and inclusive digital future.
• The findings encourage a people-first approach to digital transformation, ensuring that the benefits of the digital economy are shared widely and that public concerns are addressed.