2018数字社会指数（英文版）_32页_7mb

Digital Society Index 2018 Summary

Core Content

The Digital Society Index 2018 is a report by Dentsu Aegis Network in collaboration with Oxford Economics, which evaluates the transition of 10 advanced economies to a digital economy across three key dimensions: dynamism, inclusion, and trust. The report highlights the importance of digital engagement in driving sustainable and inclusive growth, emphasizing that people are the central force behind the digital economy.

Main Points

• Digital Economy as a Growth Opportunity: The digital economy is seen as a significant growth opportunity for both business and society, especially in an uncertain world. However, its success depends not just on technological innovation, but on how people perceive and engage with it.

• Three Key Dimensions:

  1. Dynamism: Refers to the growth of the ICT sector and the speed of digital innovation.
  2. Inclusion: Measures how accessible the digital economy is to all segments of society.
  3. Trust: Reflects the confidence people have in the digital economy, particularly in data privacy and security.

• Digital Engagement: Defined as the proportion of people who believe that digital technology will have a positive impact on their lives and society. Globally, 45% of people are digitally engaged, but this varies significantly by country.

Key Findings

• Top Performers: The United Kingdom, United States, and China lead the index in 2018. Each has different strengths:

  • United Kingdom: Strong in digital inclusion, with high education spending and e-participation.
  • United States: Strong in digital dynamism, but weak in trust, due to concerns about job impact and data privacy.
  • China: High digital engagement driven by optimism about the economy's potential, despite lower dynamism.

• Country Variations in Engagement:

  • China and Russia have the highest engagement at 73% and 50%, respectively.
  • Germany and Japan have the lowest engagement at 38% and 32%.
  • Digital engagement is not correlated with dynamism, but is closely tied to inclusion and trust.

• Demographic Differences:

  • Younger people are generally more engaged than older ones.
  • Women are less engaged than men globally, with 42% vs. 49%.

• Digital Engagement Drivers:

  • Skills training: Regular and relevant upskilling is essential for maintaining engagement.
  • Transparency: Clear communication about data usage builds trust.
  • Flexible workplaces: Enabling employees to use their digital skills is crucial.

Brand Role in Digital Engagement

• Brands can influence digital engagement by:
  • Building trust through openness.
  • Being clear about brand purpose.
  • Increasing the emotional impact of digital products and services.

Challenges and Concerns

• People are concerned about the future of the digital economy, particularly its impact on jobs and personal data.
• Digital addiction is a growing issue in some countries, prompting initiatives such as digital addiction camps in China and internet addiction outpatient programmes in the UK.
• Skepticism about solving societal challenges: Only 42% of people globally believe digital technology can help address major societal issues like poverty and environmental degradation.

Call to Action

• The report calls for action from both businesses and governments to ensure the digital economy works for all.
• Improved communication is necessary to highlight the real-world benefits of digital transformation.
• Balanced growth is essential, with a focus on trust, inclusion, and skills development.

Conclusion

The Digital Society Index serves as a barometer of public sentiment and a reference for policymakers. It underscores the need for a balanced and inclusive approach to digital growth, emphasizing that people's engagement is the key to the digital economy's long-term success.