SensorTower-2018年Q1全球移动应用数据报告（英文）-2018-24页

Q1 2018 Mobile App Market Summary

Core Content Overview

This document provides a detailed summary of mobile app download trends and market positions for Q1 2018, covering both the App Store and Google Play platforms. It highlights the performance of top apps, publishers, and categories, as well as the methodology used to generate the data.

Worldwide App Download Growth

• Total App Downloads: 25.4 billion in Q1 2018, a 7.6% year-over-year increase.
• App Store Downloads: 7.8 billion, up 13% from the previous quarter.
• Google Play Downloads: 17.6 billion, up 5.4% year-over-year.
• PUBG Mobile: Became the most installed mobile game globally, with over 50 million downloads in the quarter.
• TikTok (Douyin): Rose to No. 1 on the App Store and No. 7 overall due to its explosive popularity in Asia.

Top Apps by Worldwide Downloads

• Facebook Dominance: Facebook owned four of the top five apps, with WhatsApp leading global downloads.
• TikTok: Ranked No. 1 in the top 20 on iOS.
• PUBG Mobile: Ranked No. 2 in the top 20 iOS apps, overtaking the previous top game.
• Musical.ly: Reached No. 10 globally on Google Play, owned by ByteDance.

Top Apps by U.S. Downloads

• Messenger: Held the No. 1 position on both App Store and Google Play.
• Facebook: Slid to No. 2 on the U.S. App Store and No. 10 on Google Play.
• Netflix: Maintained its position at No. 3 on the combined ranking.
• PUBG Mobile: Became the No. 1 mobile game in the U.S. with nearly 10 million installs.

Top Publishers by Worldwide Downloads

• Facebook: Remained the top publisher globally, with a significant lead over Google.
• Tencent: Increased its position to No. 1 on the App Store, driven by PUBG Mobile.
• ByteDance (Bytemod): Entered the top 20 on Google Play at No. 15, ahead of major competitors.
• Voodoo: Entered the top five publishers globally and became the second-largest publisher in the U.S.
• China's Publishers: Occupied six of the top 20 spots globally, up from five in the previous quarter.

Top Publishers by U.S. Downloads

• Google: Retained the top position on the U.S. Google Play platform.
• Facebook: Ranked second on the U.S. App Store.
• Voodoo: Surpassed Facebook to become the second-largest publisher in the U.S.
• Tencent: Rose from No. 12 to No. 6 on the U.S. App Store due to PUBG Mobile.
• NetEase: Entered the top 20 on the U.S. Google Play platform with Rules of Survival.

Top Categories by Worldwide Downloads

• App Store:
  • Games: Grew by 16% YoY, reaching 2.4 billion downloads.
  • Photo & Video: Grew by 17% YoY, becoming the second-largest category.
  • Entertainment: Grew by 10% YoY, down from its position in the previous quarter.
• Google Play:
  • Games: Grew modestly by 4.7% YoY, reaching 7.23 billion downloads.
  • Entertainment: Grew significantly by 12% YoY.
  • Communication: Declined by 11% YoY, dipping below one billion downloads.
  • Photography: Slid by 3.4% YoY.

Methodology Notes

• Download Estimates: Reflect unique installs per user, with one download per Apple or Google account counted.
• Exclusions: Apple apps and Google pre-installed apps are excluded. Android estimates do not include third-party stores.
• Aggregation: Figures represent aggregate installs of all app versions, such as Facebook and Facebook Lite.

Additional Insights

• Store Intelligence: Sensor Tower provides accurate download estimates and market intelligence solutions.
• Contact Information: Interested parties can contact sales@sensorTower.com for more information or demos.
• Custom Data Requests: News organizations can reach out to press@sensorpower.com for custom data and research.

Summary

Q1 2018 saw significant growth in mobile app downloads, with Facebook and Tencent leading in both app and game categories. TikTok (Douyin) and PUBG Mobile were major drivers of growth, especially in Asia and the U.S., respectively. Voodoo emerged as a strong competitor in the U.S. market. The methodology ensures accurate and unique install counts, excluding pre-installed and third-party app stores. Sensor Tower's insights provide valuable data for strategic decision-making in the mobile app industry.