SensorTower：2022年第四季度应用报告_69页_2mb

Q4 2022 Store Intelligence Data Digest Summary

Core Content Overview

This report provides insights into the performance of apps, games, and publishers in Q4 2022 across different regions and platforms. It highlights the overall trends, top performers, and the impact of global events such as the 2022 World Cup on app and game downloads.

Key Findings

Worldwide App and Game Downloads

• Total App Downloads: 35.5 billion in Q4 2022, a 0.1% YoY decrease.
• App Store: 8.1 billion downloads, up 2.4% YoY.
• Google Play: 27.5 billion downloads, down 0.9% YoY.

Top Apps

• Instagram became the top app by worldwide downloads in Q4 2022.
• Meta and ByteDance dominated the top 5 apps, with Meta owning 29% of the market and ByteDance 18%.
• BeReal was the fastest-growing app in 2022 with a 12,914% YoY increase.

Top Games

• Subway Surfers led in global App Store game downloads with over 16M installs.
• Garena Free Fire topped Google Play game downloads with over 44M installs.
• Stumble Guys was the top mobile game and app by download growth globally.

Regional Insights

United States

• TikTok remained the top app for 8 consecutive quarters, with 13.4M downloads.
• Temu entered the top 10 apps for the first time, showing strong growth.
• Gas was the fastest-growing game in the U.S. with a 7,102% QoQ increase.
• FIFA Mobile and Soccer Super Star saw significant growth due to World Cup hype.

Europe

• ByteDance and Meta apps led the top 10, with Telegram ranking in the top 5 for 8 quarters.
• Roblox was the top game in Europe with 9.9M downloads, driven largely by Russia.
• Piano Star and Save the Pets were among the fastest-growing games in Europe.

Asia

• Instagram was the top app in Asia with 128M App Store downloads and 116M Google Play downloads.
• TikTok dominated Asian app downloads with 29M unique installs on the App Store.
• Ludo King had over 36M downloads in Asia, with 89% of them from the region.
• Egg Party and Survivor!.io were new games that achieved high rankings in the App Store and Google Play.

Top Publishers

Worldwide

• Meta and Google led the publisher rankings for 8 consecutive quarters.
• Meta generated over 559M downloads on Google Play, making it the top publisher.
• ByteDance entered the top 5 publishers on Google Play for the first time since Q2 2020, with TikTok and CapCut contributing 48% and 36% of its downloads.

United States

• U.S. based publishers led the top 5 spots in both the App Store and Google Play.
• Google was the top publisher with over 90M downloads, followed by Amazon and Meta.
• Microsoft re-entered the top 5 publishers in the U.S. for the first time since Q3 2017, with Microsoft Teams as its leading app.

Methodology Notes

• All download estimates are based on unique installs per user, excluding Apple and Google pre-installed apps.
• Android app install estimates are limited to Google Play Store, not including third-party stores.
• The data covers the period from October 1 to December 31, 2022.