Kakao (035720) Company Update Summary
Core Content Overview
This document provides an update on Kakao's performance and valuation as of 2017.9.20, highlighting the growth potential of its subsidiaries and the overall company's financial outlook.
Main Points
Subsidiary Value Growth
- Kakao Games: Expected to experience significant sales and operating profit growth in 2018 due to the domestic publishing rights for PlayerUnknown's Battlegrounds (Battlegrounds). The game has a global Steam user base exceeding 1.3 million and is projected to significantly boost Kakao Games' enterprise value.
- Kakao Bank: Showing robust deposit and loan growth, with recent recapitalization expected to further enhance its financial performance. Despite unproven risk management, the bank's rapid asset growth and potential expansion into other financial areas are positive signs.
- Kakao Mobility: Planning to expand into various transportation services, including in-app taximeters, corporate taxi services, and online vehicle distribution. This diversification is expected to create substantial growth potential, similar to Didi Chuxing's success in China.
Valuation and Investment Outlook
- The company has revised its 12-month target price for Kakao's stock up by 15.4% to KRW150,000 based on a sum-of-the-parts valuation.
- The BUY rating is reiterated, indicating strong confidence in the company's future performance.
Key Financial Data
| Metric |
2016 |
2017E |
2018E |
2019E |
| Revenue (KRWb) |
1,464 |
1,944 |
2,424 |
2,811 |
| Net profit (adj) (KRWb) |
65 |
121 |
146 |
179 |
| EPS (adj) (KRW) |
891 |
1,991 |
2,082 |
2,471 |
| EPS (adj) growth (% y-y) |
(13.0) |
123.5 |
4.6 |
18.6 |
| EBITDA margin (%) |
15.7 |
15.3 |
15.9 |
16.4 |
| ROE (%) |
1.9 |
3.0 |
3.2 |
3.8 |
| P/E (adj) (x) |
153.8 |
68.8 |
65.8 |
55.5 |
| P/B (x) |
2.7 |
2.5 |
2.5 |
2.4 |
| EV/EBITDA (x) |
42.1 |
31.6 |
23.8 |
19.3 |
| Dividend yield (%) |
0.1 |
0.1 |
0.1 |
0.1 |
Near-Term Earnings and Challenges
- Near-term operating profit miss: Increased labor and marketing costs due to hiring AI-related personnel and launching new businesses may lead to a temporary dip in operating profit.
- Advertising business normalization: The advertising business, which is the primary income source, is expected to stabilize.
- Subsidiaries' growth: Major subsidiaries (Kakao Games, Kakao Mobility, and Kakao Bank) are expected to see significant value increases, potentially leading to public offerings or investment opportunities.
Subsidiary Performance and Forecast
Kakao Games
- 2018E sales: KRW372,185 million
- PSR (x): 3.9
- Fair value: KRW1,441,209 million
Kakao Bank
- Asset target after 10 years: KRW30,000 billion
- BIS ratio (%): 10.0
- Required equity: KRW3,000 billion
- ROA (%): 1.1
- Expected net income: KRW336 billion
- P/E (x): 18.2
- Fair value: KRW6,119 billion
- Current value: KRW4,689 billion
Kakao Mobility
- Online VW dealerships: Partnering with Volkswagen Korea to replace offline dealerships, expected to enhance growth potential.
Summary of Key Financial Highlights
- Operating profit: Expected to increase in 2018, with a 13.5% growth in 2018E EPS compared to the previous estimate.
- Dividend yield: Maintained at 0.1% across all years.
- Market Cap: KRW9.3 trillion / USD8.2 billion
- Current Price: KRW137,000
- Target Price: KRW150,000
- Shares (float): 67,792,735 (55.6%)
- 52-week high/low: KRW137,000 / KRW71,300
- Avg daily trading (KRW): 86.4 billion
- Value (60-day) (USD): 76.4 million
Key Changes in Estimates
| Metric |
New |
Old |
Diff (%) |
| Recommendation |
BUY |
BUY |
- |
| Target price |
150,000 |
150,000 |
0.0% |
| 2017E EPS |
1,991 |
1,955 |
1.8% |
| 2018E EPS |
2,082 |
1,835 |
13.5% |
Samsung vs The Street
| Metric |
Samsung |
The Street |
| No of estimates |
25 |
- |
| Target price |
136,087 |
- |
| Recommendation |
3.8 |
- |
Games to be Published in 2H
| Platform |
Title |
Genre |
Developer |
| Mobile |
Blade II |
RPG |
Action Square |
| Mobile |
The Ruler of the Land |
MMORPG |
Longtu Korea |
| Mobile |
Nobless |
RPG |
YDOlnine |
| Mobile |
Lookism |
RPG |
YDOlnine |
| Mobile |
Kakao Friends Racing |
Casual |
Sunday Toz |
| PC |
PlayerUnknown's Battlegrounds |
FPS |
Bluehole Games |
Kakao Platform Valuation
| Subsidiary |
2018E Revenue (KRWb) |
Applied P/S (x) |
Enterprise Value (KRWb) |
Stake (%) |
Value of Stake (KRWb) |
| Mobility |
- |
- |
1,500 |
70 |
1,050 |
| Games |
372 |
3.9 |
1,441 |
69 |
993 |
| Bank |
- |
- |
4,689 |
40 |
1,876 |
| Pay |
- |
- |
500 |
60 |
300 |
| Ads |
178 |
7.6 |
1,347 |
100 |
1,347 |
| Commerce |
297 |
2.5 |
736 |
100 |
736 |
| Podotree (Page) |
169 |
5.1 |
866 |
100 |
866 |
| Sum |
- |
- |
11,080 |
539 |
7,168 |
Sum-of-the-Parts Valuation
| Metric |
Value (KRWb) |
| Enterprise value (A+B+C+D) |
9,862 |
| KakaoTalk value (A) |
7,168 |
| Loen stake value (B=c×d) |
1,506 |
| Loen market cap (c) |
2,223 |
| Shares (d) |
67.7 |
| Daum portal (C=e×f) |
1,420 |
| 2018E net profit (e) |
61 |
| 2018E sales |
488 |
| Net margin (%) |
12.5 |
| Target P/E (f) |
23.0 |
| Net cash (D) |
(232) |
| Shares (‘000) |
67,616 |
| Fair value per share (KRW) |
145,848 |
| Target price (KRW) |
150,000 |
Global Portals P/E Valuation
| Portal |
2017E (x) |
2018E (x) |
| Google |
22.6 |
19.7 |
| Baidu |
33.6 |
27.1 |
| Yahoo Japan |
21.4 |
22.4 |
| Average |
25.9 |
23.0 |
Forecast Revisions
| Metric |
Old |
New |
Diff (%) |
| Sales |
1,936.8 |
1,944.1 |
0.4 |
| Advertising |
592.8 |
590.3 |
(0.4) |
| Content |
980.9 |
986.4 |
0.6 |
| Game |
339.6 |
340.8 |
0.3 |
| Music |
474.5 |
475.6 |
0.2 |
| Other content |
166.8 |
170.1 |
2.0 |
| Other |
363.1 |
367.4 |
1.2 |
| Operating costs |
1,773.5 |
1,776.3 |
0.2 |
| Labor |
416.5 |
417.2 |
0.2 |
| Commission paid |
849.2 |
847.1 |
(0.2) |
| Advertising |
118.8 |
121.9 |
2.6 |
| Ad agency fees |
91.1 |
91.3 |
0.2 |
| Other |
297.8 |
298.7 |
0.3 |
| Operating profit |
163.4 |
167.9 |
2.8 |
| Pre-tax profit |
120.4 |
124.8 |
3.6 |
| Net profit |
117.3 |
120.6 |
2.8 |
| Adjusted EPS (KRW) |
1,956 |
1,992 |
1.8 |
| Operating margin (%) |
8.4 |
8.6 |
- |
| Pre-tax profit margin (%) |
6.2 |
6.4 |
- |
| Net profit margin (%) |
5.5 |
6.0 |
- |
| Adjusted EPS (KRW) |
1,024 |
891 |
- |
| Adjusted EPS (KRW) |
1,991 |
1,835 |
13.5 |
| Adjusted EPS (KRW) |
2,082 |
2,087 |
- |
| Adjusted EPS (KRW) |
2,471 |
2,087 |
18.4 |
Income Statement Highlights
| Metric |
2015 |
2016 |
2017E |
2018E |
2019E |
| Sales |
932 |
1,464 |
1,944 |
2,424 |
2,811 |
| Operating profit |
89 |
116 |
168 |
228 |
266 |
| Operating margin (%) |
9.5 |
7.9 |
8.6 |
9.4 |
9.5 |
| Pre-tax profit |
110 |
100 |
125 |
192 |
236 |
| Net profit |
79 |
65 |
121 |
146 |
179 |
| Net margin (%) |
8.4 |
4.5 |
6.2 |
6.0 |
6.4 |
| EBITDA |
164 |
230 |
298 |
386 |
462 |
| EBITDA margin (%) |
17.6 |
15.7 |
15.3 |
15.9 |
16.4 |
| Adjusted EPS (KRW) |
1,024 |
891 |
1,991 |
2,082 |
2,471 |
Cash Flow Statement Highlights
| Metric |
2015 |
2016 |
2017E |
2018E |
2019E |
| Cash flow from operations |
162 |
317 |
370 |
434 |
501 |
| Net profit |
79 |
65 |
121 |
146 |
179 |
| Non-cash profit and expenses |
78 |
155 |
186 |
194 |
245 |
| Depreciation |
49 |
56 |
61 |
68 |
76 |
| Amortization |
26 |
58 |
69 |
90 |
120 |
| Changes in A/L from operating activities |
(0) |
115 |
74 |
140 |
133 |
| Cash flow from investments |
(414) |
(1,000) |
(330) |
(212) |
(218) |
| Cash flow from financing |
197 |
924 |
171 |
(5) |
(6) |
| Change in cash |
(54) |
244 |
105 |
190 |
236 |
Conclusion
Kakao is experiencing growth in its subsidiaries, particularly Kakao Games, Kakao Bank, and Kakao Mobility. Despite near-term challenges with operating profit due to increased costs, the company is expected to benefit from the success of its subsidiaries. The updated target price and BUY rating reflect confidence in the company's long-term potential.