GP.Bullhound-2020年技术预测（英文）-2019.12-28页_6mb

报告摘要

2020 Technology Predictions Summary

Core Content

This report from GP Bullhound outlines ten key technology trends that are expected to shape the global tech sector in 2020. It emphasizes the transformative impact of technology on business and consumer behavior, while also highlighting the evolving landscape of innovation, infrastructure, and corporate responsibility.

Main Predictions

1. The War in Streaming Film and Video Escalating to a Frenzy

The streaming industry will see intensified competition as more platforms enter the market.
Netflix is expected to remain the anchor platform, with other premium services like HBO Max, Disney+, and Apple TV+ gaining traction.
Original content investment will be significant, with tech giants spending $14B, $7B, and $5B on original programming in 2019.
Companies will increasingly focus on creating niche content that appeals to a broad audience, fostering risk-taking and innovation in the streaming space.

2. Relational Databases Make Way for Data Lakes

The data lake is gaining prominence as a more flexible and scalable alternative to relational databases.
Unstructured data (text, video, audio, social media, clickstream, satellite imagery) will become increasingly important, with over 80% of today's data being unstructured.
Data lakes provide cost-effective storage, accessibility, and ease of use, making them ideal for analyzing complex data sets to derive actionable insights.

3. Companies Turning to Verticalized AI Solutions to Solve Real Business Challenges

Enterprises will move away from horizontal AI deployment to verticalized AI SaaS solutions tailored to specific business functions.
This shift reflects a practical approach to AI adoption, as companies seek to solve real-world problems efficiently.

4. AI/ML Showing Quantifiable Results in Marketing

Marketers will increasingly use AI and machine learning to personalize content and enhance customer engagement.
Predictive lead scoring, trigger-based campaigns, and dynamic content will become more common.
The use of AI will improve data analysis and help companies better understand consumer behavior and sentiment.

5. Apple A13 Bionic Sets the Precedent for On-Device AI/Machine Learning Technology

The A13-Bionic chip marks a major leap in on-device AI capabilities, setting a new standard for smartphone performance.
This will pressure competitors to innovate and improve their own mobile AI and ML features.

6. Gaming Embraces the Era of Subscription and Streaming

The gaming industry is shifting towards subscription-based models and streaming services.
Developers will focus on streaming platforms and comprehensive development tools to enhance monetization and efficiency.

7. Corporate Social Responsibility Takes Center Stage

CSR is becoming a strategic priority for companies, driven by increased consumer awareness and regulatory pressure.
Technology will play a key role in enabling more efficient reporting and transparency in CSR initiatives.
Companies will invest in technology providers that support sustainable and ethical practices.

8. 5G Landgrab: The Race for Commercial Deployment of 5G

The global race for 5G will intensify, with companies competing for spectrum and infrastructure.
5G will enable faster data transfer, lower latency, and new applications in areas like IoT, autonomous vehicles, and remote work.
The commercial deployment of 5G will be a major technological milestone in 2020.

9. The Edge of Tomorrow

Edge computing will become more prominent, as cloud computing struggles to handle the data-intensive demands of IoT and mobile devices.
Startups and mid-sized firms will compete with large cloud providers like AWS, Azure, and IBM Cloud to offer edge-based solutions.
The edge will provide real-time processing and localized data handling, reducing latency and bandwidth constraints.

10. Everything as a Service

The as-a-service model will continue to evolve, with more companies shifting to subscription-based offerings.
This model allows for flexibility, recurring revenue, and customer retention.
It is expected to reshape product and service delivery, making it more consumer-centric.

Key Insights

The global tech sector is undergoing a fundamental transformation driven by AI, data lakes, 5G, and subscription models.
Consumer behavior is evolving, with streaming services, personalized marketing, and on-demand content becoming the norm.
Corporate responsibility is becoming a strategic business initiative, supported by technological advancements in data and AI.
Tech education for business leaders is critical to successfully implementing new technologies.
The VC landscape is beginning to show signs of diversity, but the "boys club" still persists.
Cryptocurrency remains a highly debated asset class, with regulatory challenges and market uncertainties persisting.

Expert Views

Jay Marwah, Syntasa: Discusses the impact of AI on marketing and customer engagement.
Mae Karwowski, Obvious.ly: Highlights the evolving role of AI in business and its potential to drive efficiency.
Frederic Trinel, EcoVadis: Focuses on the role of technology in corporate social responsibility.
Matt Harrison, WellAware: Analyzes the future of edge computing and its implications for business and consumer applications.

Methodology

The report is based on trend analysis, market research, and expert opinions.
It highlights key developments in the tech sector and their potential impact on the future of business and consumer technology.
The predictions are data-driven and grounded in real-world examples and market movements.