2022-01-13-ECI-2021年全球经济体第四季度通货膨胀报告_39页_1mb

ECI Q4 2021 Inflation Report Summary

Executive Summary

• Global media inflation in 2021 was 4.0%, with offline media at 3.5% and online at 4.4%.
• TV inflation was higher than expected, recovering quickly to pre-pandemic levels globally except Latin America.
• Latin America experienced the highest regional inflation due to supply chain disruptions and slower recovery.
• OCTANE and digital video drove significant inflation, especially in Latin America and North America.

Global Media Inflation by Type

• TV: Highest inflation (4.6%)
• Online Video: Strong growth (+4.4% for online in APAC)
• Print & Magazines: Deflation (-2% to -3%)
• Offline channels: OOH, Radio (lower impact) (参考原文)

Regional Highlights

• North America: Stable recovery; focus shifted to CTV.
• EMEA: TV inflation leading; slight deflation in some offline channels.
• APAC: China saw mixed trends, Japan boosted TV inflation.
• Latin America: Sustained high inflation (e.g., TV up to double-digit in some markets).

Market Trends

• Economic recovery: Post-pandemic regulations, supply chain issues, and inflation impacts on ad budgets.
• Tech regulation: China’s gaming restrictions and US cybersecurity summit.
• Covid-19: Sustained effects on hospitality and travel; political responses shaped media spending.

ECI Services

• Media auditing, financial compliance, pitch management, and media consulting.
• Emphasis on data-driven decision-making and contract optimization.

Forward Outlook

• Markets expected gradual inflation stabilization in Q2 2022.
• ECI supports media-led business performance by providing actionable data insights.